THE RETAIL STORE OF 
C. C. MORSE & CO. 
This is the place to purchase Morse's Seeds if you can come to 
our establishment. Here also is a library and a horticultural 
encyclopedia which are available to all. We hope you will call, 
but if you cannot, your order will receive the same care as a 
This diagram shows our store at the 
lower end of Market street on the South personal call. All mail orders are filled on the second floor of 
side, in easy distance to the Ferry Build- 
ing, two short blocks away. Remember the ,1 • i -ij- r ,1 j j • r-,,- , 
nber 125, for Morse's Seeds, this building from the same seed used in filling counter orders. 
How We Test Our Seeds to Determine the Percentage of Vitality. 
Testing for germination is done in our greenhouse, in soil. This is the most rigid system of 
testing that is used and is the fairest method possible, since only plants that actually grow and come 
above ground are counted. 
Not only is everything tested as fast as it comes into the warehouse, but tests are made from 
month to month. Thousands of these germination tests are made every year, all are carefully 
recorded and no stock of anything is used to supply our customers that does not show a satisfactory 
germination test. 
To test our seed costs several thousand dol- 
lars each year. If sowing seed which you know 
can grow is of benefit to you, you should sow 
Morse's Seeds and get the benefit of our care- 
fulness and of our greenhouses. 
Counting the plants. Every picket indicates a row In 
which 100 seeds were sown. In each hox is one row of a 
variety previously tested and called a check sample to 
indicate whether conditions were proper for the best 
results. 
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