MORSE'S CALIFORNIA SEEDS FOR cALL WESTERN PLANTERS 
IMPORTANT TjOTICE 
For forty years here, in California, C. C. Morse & Co. have been producing 
Seeds and distributing them to all parts of the world. As a result of careful se- 
lection and untiring effort to produce the best, our Seeds bear a reputation for 
excellence second to none. 
We serve annually about 40,000 customers at our Retail Store, 125 Market 
St., San Francisco. This number of course represents only a small fraction of 
those who plant gardens, and to whom we should be the logical source of supply. 
In order to reach everyone who has a garden — not only those enthusiasts 
who plant home gardens here in San Francisco, but every farmer and orchard- 
ist and planter in this state and neighboring territory — we are this year making 
a change in our usual policy and are establishing prepaid prices on all Seeds in 
amounts up to 10 pounds. 
For the first time those who live in the country and the other cities of Cali- 
fornia, Oregon, Nevada and the western part of Arizona are on an equality with 
San Francisco in buying. Morse's Fine Seeds come to your door, if the postman 
does. This offer extends everywhere to the limits of the Fourth Parcel Post 
Zone. 
We will also prepay freight charges on all seed, Alfalfa, Beans, Corn, Field 
Seeds, Peas, Grasses and other seeds to your railway station provided the rate 
does not exceed 50 cents per 100 pounds; and if the rate does exceed this 
amount, we will grant you a refund on your freight bill up to 50 cents per 100 
pounds. Furthermore, we prepay the freight on seeds in 100-pound lots to 
Portland, Oregon; Los Angeles and Sacramento, California. For further details 
of this exceptional free delivery offer see next page. 
In order to bring this about, we have not advanced our prices generally; 
here and there an item may have advanced, but these are exceptional cases, 
caused by the European war or by extreme crop shortage. 
C. C. Morse & Co. raise a greater proportion of the different varieties of 
seeds they offer for sale than any other seed house in this country. 
Morse's Seeds are the very best that can be produced, true to type, strong in 
vitality. Their quality is seldom equalled and nowhere surpassed. You can- 
not afford not to sow them. 
We earnestly solicit your order. Decide now that Morse's Seeds are the 
ones you will sow this season. 
Faithfully yours, 
January, 1917. 
