OUR RETAIL STORE, LOCATED AT 125 MARKET STREET, SAN FRANCISCO— REMEMBER THE NUMBER — 125 
Photo by Card inell- Vincent Co. 
THE RETAIL STORE OF 
C. C. MORSE & CO. 
This is the place to purchase Morse's Seeds if you can come to 
our establishment. Here also is a library and a horticultural 
encyclopedia which are available to all. We hope you will call, 
but if you cannot, your order will receive the same care as a 
personal call. All mail orders are filled on the second floor of 
this building from the same seed used in filling counter orders. 
How We Test Our Seeds to Determine the Percentage of Vitality. 
Testing for germination is done in our greenhouse, in soil. This is the most rigid system of 
testing that is used and is the fairest method possible, since only plants that actually grow and come 
above ground are counted. All seeds are tested from month to month, the number of tests running 
into the thousands. 
To test our seed costs several thousand dol- 
lars each year. If sowing seed which you know 
can grow is of benefit to you, you should sow 
Morse's Seeds and get the benefit of our care- 
fulness and of our greenhouses. 
Counting- the plants. Every picket indicates a row in 
which 100 seeds were sown. In each box is one row of a 
variety previously tested and called a check sample to 
indicate whether conditions wer« proper for th« toaat 
r««ulta. 
... — I — 
This diagram shows our store at the 
lower end of Market Street on the South 
side, in easy distance to the Ferry Build- 
ing, two short blocks away. Remember the 
building, number 125, for Morse's Seeds. 
