LONDON BROS, SEEDSMEN ^l^S'mV'mL^mJ^ 
FARM and FIELD SEED 
DEPARTMENT 
In making up this section of our Big Annual Catalog 
we left tliis part to the last for two reasons: First — 
We wanted to have all of our crops harvested and have 
the seed all thoroughly cleaned and tested for Purity and 
Germination before pricing them, so as to give you the 
latest information and Lowest Possible Prices; and, 
Secondly — Because it's really the Biggest Proposition in 
the catalog, so, like most human beings, we did the 
easier parts first. 
NEVER BEFORE 
was the necessity for 100 per cent efhcieucy in labor 
and crops so very necessary as at the present time; 
therefore, in these foregoing pages of FARM SPECIAL- 
TIES we aim to give you some 
VALUABLE INFORMATION 
ON PROFITABLE 
FARM CROPS 
and some timely suggestions, and please understand, 
this information is absolutely FREE, whether you send 
us your order or not, but we are confident after care- 
fully considering our suggestions and noting the care- 
ful manner used to safeguard you against losses you 
will feel satisfied that Your Dollars Buy More Real 
Value Here than in any other place, and I assure you, 
you can't spend it where the spirit of thaniss and fair 
play will be more pronounced. This spirit is not 
merely from a profitable standpoint, for we have a good, 
profitable business now, but beyond tliat we have a deep 
sense of duty and obligation that we owe mankind, 
particularly the thousands of satisfied customers that 
come to us yearly for their supply of Seeds, Plants, 
Fruits, etc., and we want you to be among them. So 
at this particular time when farm labor is scarce and 
the country greatly needs BUMPER CROPS, we think 
the following suesestion will MAKE YOU MONEY. 
No matter whether you are a Dairyman, Livestock 
Farmer or Grain Farmer, the rule is .just the same. In 
the first place, to succeed with any farm, the first 
essentials are good seed, proper cultivation and fer- 
tilization. We can furnish you the best seed and, as- 
suming you cultivate as extensively as possible, suggest 
the following: 
First — Grass crops are the foundation of feed and 
fertilization and without them the world would perish 
A total failure of Grass for one season would be a 
greater calamity than a corn or oat crop failure. Acting 
in the two great capacities of feed and fertilization, 
it is essential on every farm to study the problem of 
your 4oil just like you would the characteristics of 
your children so as to give to each that which is best. 
No Grass or Clover crop will thrive to perfection on 
sour land or land containing acid, and should you have 
trouble in getting good results, you can generally lay 
the fault to acid or sour soil, and you know where 
Clovers and Grasses don't thrive, neither will corn, 
oats, wheat, or in fact any crop, for they are all more 
or less human and must have good feed and good sur- 
roundings to succeed. 
HERE'S THE REMEDY 
Lime — ground limestone — is doing it. It is making 
the world a better place for the alfalfa plant, the 
clover plant, the corn and wheat, and the farmer and 
his wife and family, and indirectly everyone, because 
everyone shares to some extent the success and pros- 
perity of the farmer. 
Don't tolerate sour soil. No crop that Is worth while 
will thrive in a sour soil. Only bad plants and bad 
germs like a sour soil. The wheat and corn and clover 
and other crops abominate a sour soil as a man abomi- 
nates a sour stomach. 
Know if any part of your land is sour — before an- 
other season passes. Thousands of farmers are send- 
ing samples of their soil to state experiment stations 
to be tested. Send us samples of your soil. We'll 
test them FREE; or, better still, go to your drug store 
and purchase a nickel's worth of Blue Litmus Paper 
and test it yourself. Just gather a handful of fairly 
moistened soil, firming in ball shape, break in two, 
place sheet of paper between, firm togetlier again and 
leave a few minutes. When taken out, if paper turns 
red, it is a sure sign it contains acid and the thing to 
do is to get a few tons of ground, limestone and plaster 
the ground at the rate of two or three tons per acre, 
and you'll malte 100 per cent on your investment. 
If you have the blues on account of sour land, try 
ground limestone. It's a sure cure. It will make the 
crops glad, it will make you glad and mother and the 
kids glad to see how much better the crops grow, and 
it will make the livestock glad to have more and better 
feed. It will help to make the whole world glad. 
PURE CLOVER SEED 
Being located in the extreme northern center of Illi- 
nois, bordering on Wisconsin (The Home of good Clover 
Seed), we have a decided advantage over other seed 
dealers in selling you pure Clover Seed, as we are 
always able to purchase seed right near home and can 
see exactly the fields where grown. This allows us to 
secure the cream of the crop from absolutely pure, 
clean ground. 
A TWO TON CROP OF 
CLOVER WHEN PLOWED 
UNDER WILL SUPPLY MORE 
NITROGEN TO THE SOIL 
THAN TWENTY TONS OF 
FRESH STRAW MADE MA- 
NURE OR TWELVE TONS 
ORDINARY BARN YARD 
MANURE. 
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