Announcement 
In presenting this, our catalog and price list, for spring and fall of 1915, we 
wish to impress upon you that it is our aim and desire to supply our patrons with 
the very best that our thirty years of successful strawberry culture can produce. 
We are located in the great fruit belt of Michigan, where the soil and climatic 
conditions are ideally perfect for the growth of small fruit plants. 
Due to our method of continuous cultivation combined with plenty of rain 
during the past season, we have as fine a stock of healthy, vigorous and heavily 
rooted plants as can be obtained, regardless of where you get them or what you 
might pay. 
We wish to state right here that you can rely on the description given each 
variety, as we have tested them and know what they are. 
Our business has been built up on the principle that it is better to have one 
satisfied customer than to have ten dissatisfied customers, therefore we cannot 
afford to send out inferior stock or make a single promise which we cannot fill. 
It is our constant aim to improve the service that we render to our cus- 
tomers. The more business we do the better we can serve you. You are doing 
yourself a service as well as us when you tell your neighbors about the splendid 
plants and Square Deal you received from us. 
Awaiting your favors and wishing you a prosperous season, we remain, 
Yours very truly, 
HENRY EMLONG & SONS 
We Want You to Remember 
Remember that we have made strawberry growing our business for the past 
thirty years, and we realize that when you order plants you want those that will 
bring you the most money. Bearing this fact in mind, we have listed only those 
varieties which we have tested and can recommend. 
Remember that our plants are all grown by us on the best of soil, and, 
owing to the care and attention given them, they are not the cheapest plants 
obtainable, but we believe that cheapness is a very poor idea of efficiency. 
Remember that our plants are given our personal attention from the time 
they are set until they are ready for shipment, assuring you the very best that 
our time and experience can give. 
Remember that it is to your interest to order early, as only one-fourth of 
the price will be required to accompany the order, it will assure you what you 
want, as all orders are booked in rotation, the first one received will be the first 
one filled. 
Remember that we want you for one of our satisfied customers, give us 
your order this spring, our plants and Square Deal will do the rest. 
