The Reasons for Our Success 
Since our beginning in tlie Fruit Plant Business eight years ago we have grown so 
rapidly that we are among the largest growers and shippers of Strawberry plants in 
the country. Last year we supplied thousands of customers in all parts of the country 
and by reading the testimonials appearing in this catalog you will readily understand 
why our business increases so rapidly. Good plants, careful packing, and prompt filling 
of all orders are the main reasons of our success. However, there are countless smaller 
details in growing and shipping plants, that we have discovered in our experience. 
We are located in one of the greatest fruit growing sections of the United States and 
have been growing berries for nearly half a century. Our experience is invaluable to 
you as we discovered many years ago that good fruit sold readily while inferior 
stuff was a drag on the market. 
Many of our readers will remember when strawberries were not selling for more than 
$1.00 per 24 quart crate on any market, and occasionally if you had something fancy 
it would sell for perhaps $1.50 or $2.00 per crate. We were growing berries at that 
time and found that we lost money on the common stuff that was selling for only $1.00. 
It was necessary for us to produce fancy berries or quit the business. We discovered that 
by using care in selecting our plants, only taking those that were large and healthy, our 
fields would produce more and larger berries. This method lowered the cost 
of producing each crate of berries and they commanded a premium over other berries 
of the same variety as they were larger and fancy. 
We have followed this method of selecting mother plants only from those appearing to 
have superior strength and fruiting qualities, until we have built up a strain of plants 
that cannot be surpassed by any plants in the country. A letter received recently 
from one of our Indiana customers states "Your Strawberry plants are certainly wonder- 
ful, owing to the dry hot season most of the berry patches burnt out, but my crop was fine 
owing to the strong root system of your plants, they are drouth proof." An Illinois 
customer sold $2200.00 worth of berries from one half acre of Progressive and two acres 
of Dr. Burrill. Many similar reports from our customers in nearly every state convince 
us that we can start you right in the Berry Business. 
We have proven to ourselves that quality counts and we will prove it to you this 
season if you will give us the opportunity. We say and our customers say there is Big 
Money in growing strawberries. However, we must get started right. This Is no 
time to experiment with inferior plants as labor and fertilizer is high and the loss of a 
good crop of berries will mean a loss of $1000.00 or more. When buying plants the 
best is none too good for you as it requires just as much time, labor and expense to grow 
a patch of common plants as it does to grow our heavy yielding plants. 
Our customers order from us year after year and this is conclusive evidence that we 
treat them Square. A satisfied customer is our biggest asset and we will spare no time 
or expense in pleasing our customers, we are dependent on each other. The growth of 
our business depends entirely on you and your success in the berry business depends on 
the plants we send you. You can rest assured we will Treat You Square and we 
want your order this season. We know our plants will make Big Money for you. 
Yours very truly, 
HENRY EMLONG & SONS. ■ 
