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HENRY EMLONC & SONS, STEVENSVILLE, MICHIGAN. 
We Have Mllliong of the Finest Strawberry Plants Grown, Ready for Your Orders. 
The High Cost of Advertising 
It is our object to grow the best plants that can be produced, always making quality 
the first consideration; next, to make our prices as low as possible, consistent with quality. 
We do not try to grow our plants with no work or attention; this would certainly be 
poor economy. You cannot grow a good crop of plants unless you keep the ground 
stirred and the weeds down. We give our plants plenty of work, and the result is that 
our plants are large and healthy as we keep them growing all through the season. 
Wc do try to make the cost of selling our plants just as low as possible, and we find 
that by merely listing our plants in our catalog, and not using expensive advertising 
space, we can save you from 25 to 40 per cent on plants. 
We know that our plants are just as healthy and productive as can be grown, and we 
would be justified in carrying large advertisements in all the papers, telling you about 
their wonderful qualities. It would probably be of value to us, but would make it necessary 
for us to greatly increase our prices, and would be no help whatever to the quality of 
our plants. We do not carry large advertisements and the saving is yours. 
Satisfied Customers the Best Advertisers 
We find that by giving our customers good plants, a square deal and prompt attention, 
they will become our regular customers and not only that, but will recommend us to 
their friends, and this is certainly the best advertisement any business can have. We 
always strive to give our customers better quality and better service than they expected 
possible, and in this way we are assured of their future orders and liberal recommenda- 
tions to their friends. We certainly appreciate these liberal recommendations, which 
have resulted in the large increase in our business, and to prove it we will strive to give 
even better quality and service than ever before. 
A large number of our orders are received from parties who .state that they were 
advised to buy from us, by one of their friends who had bought from us and knew the 
high quality of our plants. This business comes to us with no other expense than the 
mailing of our catalog. It is the result of a little extra care taken to please our customers. 
Remember that the big catalogs and advertisements do not increase the quality of the 
plants; you pay for them and get nothing in return. 
Description of Varieties 
We are asked to economize in every way we can. We are making our catalog just 
as small as possible, but at the same time we are not leaving out anything that will be of 
interest to you. We have tried to give you the main points in culture, and our descrip- 
tions of the various varieties are as we have found them when grown by us. We wish to 
emphasize the fact that we are listing only the varieties that we have found to be prof- 
itable with U8. It does not pay to grow a variety merely because it produces a few extra 
