Advertising Blank. 
Co 
to 
S 
s 
Co 
s 
5.; 
to 
to 
to 
t~l ■ 
s 
Si ^ 
Co 
t^ 
to 
«o 
^1 
JOB PRINTING-. 
Nearly every reader of THE 
Naturalist has to call on the 
printer at some time during the 
year. 
Bear this well in mind, when 
you desire Job Printing of any 
kind secure our prices before plac- 
ing your orde/. 
Through the liberality of our 
printer a generous portion of the 
small profits obtained in this class 
of work will be placed to out 
credit, hence without realizing it 
you will be a source of revenue, 
and we assure you no question 
will ever be raised as to the qual- 
ity and price of work turned out 
by this outfit. 
All inquiries in reference to the 
above may be addressed to 
Bus. Manager Naturalist, 
Kansas City, Mo. 
ADVERTISEMENT. 
As related in the editoral columns of this issue, a new deal con- 
cerning the management of THE NATURALIST has been effected, 
in which Messrs. E. Butts, E T. Keim, Sid. J. Hare, David H. 
Todd and R. B. Trouslot, have obligated themselves for an amount 
sufficient to secure first-class workmanship as well as the prompt and 
continuous appearance of THE NATURALIST till the completion 
of Volume V, twelve issues, 500 8-page copies at each issue, begin- 
ing with December, 1 890. Additional expense, however, will of a 
necessity be incurred, from the fact that the guaranteed fund does not 
provide for the series of fine cuts required by many of the special ar- 
ticles already in preparation for THE NATURALIST, nor the extra 
quality of paper and ink necessitated by a better grade of illustra- 
tions. Again, 500 additional copies are needed, if the Public Libraries, 
Scientific Associations, Academies of Science and regular Exchanges 
are supplied with free copies in the future as they have been in the 
past. These four items (cuts, paper, ink and extra copies) can only 
be had at an additional expense of about $250, which at present is 
more than we care to advance. 
The Committee, believing that this expense can be met by ad- 
vertisements and subscriptions, has undertaken to raise the amount in 
that manner and takes this method of soliciting a share of your ad- 
vertising patronage. 
Sufficient advertising has already been secured to warrant a 
GUARANTEE OF THE EXTRA COPIES, or 1,000 copies per 
month, regularly, for one year. The importance of several articles will 
demand at least three extra editions. Regular advertisers will re- 
ceive the benefits of these extra editions without charge. 
Advertisers will please bear in mind that the readers of 
THE NATURALIST are not confined exclusively to its subscrib- 
ers; being, as already stated, on file with a large majority of the Public 
Libraries, Free Reading Rooms, Scientific Societies and Academies 
of Science throughout this country and Europe, it receives attention 
from hundreds whose names do not appear in our subscription books. 
"Spasmodic advertising never 'pans' out. " 
"You can always 'bank' on the returns of standing advertise- 
ments." 
Accordingly we have arranged our rates with a special reference 
to securing your contract for one year. 
Again, the principal expense being met by the guaranteed fund 
and alowing for a reasonable number of subscriptions, we are able to 
quote very low advertising rates, but not posing as an advertising 
sheet, so soon as yearly contracts to the amount of $100 have been 
received, the rates as published below will be DOUBLED. 
One Month. Six Months. One Year. 
}4 Inch ^ 75c. $2.50 $4.00 
I " ^ $1.25 3.50 5.00 
Additional space quoted on application. 
No Ad. taken for less than half-inch rates. Yearly contracts 
for half-inch and inch space must be paid six months in advance. 
Yearly contracts for all additional space payable quarterly in advance. 
Responsible parties having contracts for large space, can make 
other arrangements if desirable. The right is reserved to reject any 
objectionable advertisement. 
Drafts, Express Orders and P. O. Money Orders should be 
made pa} able to and all communications pertaining to advertising 
in THE NATURALIST addressed to 
E. T. Keim, Box 69, 
Kansas City, Mo. 
