GREAT CROPS OF STRAWBERRIES AND HOW TO GROW THEM 
Copyright 1913 by R. M. Kellogg Co., Three Rivers, Mich. 
EARLY OZARK, BISEXUAL OR MALE - EXTRA-EARLY 
A LTHOUGH this jrreat early variety wa3 originated in the Ozark Mountains in Missouri only a few years ago, it has already 
won universal popularity, and we have as yet to discover a section of this country in which it does not thrive and give to 
growers perfect satisfaction in every way. One of the earliest of varieties, it combines size, flavor, color and shipping quali- 
ties — indeed, every element that enters into the making of a completely satisfactory berry this variety contains, and because 
of its extreme earliness as well as its excellence in every other regard, it is becoming a prime favorite with growers from 
Maine to California and from Florida to British Columbia. Added to all of the other qualities we have mentioned is that of 
great prolificness. No one should fail to include Early Ozark in his order for strawberry plants this season. Grown at all farms. 
the past few years we have supplied more than 
40,000 families with strawberry gardens, and we 
have letters from many thousands of these cus- 
tomers declaring that their gardens produced not 
only all the berries their families could use, sum- 
mer and winter, but enough berries were sold to 
pay for plants and to buy all the cans and sugar 
used in putting up the winter's supply. And 
many others have written us that, after supplying 
their families, they have sold sufficient berries to 
bring in from $20.00 to $50.00 in cash a season. 
To buy strawberries for a family is very ex- 
pensive, because the price for good strawberries 
IS generally very high, while poor berries are dear 
at any price. Good strawberries seldom sell for 
less than 25 cents a gallon, and more often you 
will have to pay 50 cents a gallon. But when you 
grow your own strawberries you can pick them 
from your own garden fully ripened, fresh, sweet 
and delicious, and they cost you almost nothing. 
You can't afford to be without a Kellogg 
Strawberry Garden if you have a piece of land 
big enough to set out the plants. "Try it out and 
never again will you be without your own plot of 
delicious strawberries! 
Big Crops Make Big Profits 
EVERYBODY understands that the success of 
the strawberry grower depends upon the 
number of quarts of berries produced from a 
given area. But everybody doesn't stop to con- 
sider the fact that the cost of producing a small 
crop of berries is quite as great as is the cost of 
producing a large crop of berries. The cost of 
the land and the cost of its preparation, the cost 
of the plants and their setting is the same; the 
cost of their cultivation depends upon the amount 
of cultivation done, of course, but in turn the crop 
of strawberries grown is increased in the ratio of 
cultivation given them. We wish to impress 
upon our patrons the importance of increasing 
the size of the crop, and would indicate here how 
rapidly the profits grow as the quantity of fruit 
produced is increased. 
For instance, let us assume that the cost of 
producing an average acre of fruit is $250 ( that 
sum contemplates, of course, that all the work 
is hired done and that the land is rented) this 
sum to include every element of cost— preparing 
the land, plowing and harrowing, rolling, mark- 
ing out the rows, cost of plants, setting same, 
cultivation, hoeing, boxes, crates, picking, pack- 
ing, selling and delivering the fruit. Two 
hundred and fifty dollars for expenses is a gener- 
ous allowance, indeed, and contemplates a large 
amount of labor. But whether you work for 
yourself or for someone else, you are entitled to 
your daily wage. And let us assume that the 
number of quarts gathered from an acre is 6,000, 
4,000 of which should be fancy berries and should, 
if properly marketed, bring at least 10 cents per 
quart, or $400. The balance-2,000 quarts of 
seconds— should bring 7 cents per quart or $140, 
making a total of $540 from the acre. Subtract- 
ing from this $250 leaves a net income from the 
acre of $290. 
Now, this is not up to the average of the pro- 
duction from Kellogg plants as shown by hun- 
dreds of reports from our customers, but we are 
using these figures simply as a basis. Now, as- 
suming that in the above example the plants 
have been looked after with average care and 
intelligence, let us see what special care and 
thought may do to increase ths profits. 
In another place in this book is the report of 
Mr. Henderson, of Michigan, showing that in 
1912 he produced 16,000 quarts of strawberries 
from an acre of Kellogg plants. That Mr. Hen- 
derson gave to his soil and plants extra care 
there can be no doubt. Assuming that the same 
Proportion of first-quality and second-quality 
erries were grown by Mr, Henderson and that 
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