GREAT CROPS OF STRAWBERRIES AND HOW TO GROW THEM 
Copyrijilit 1913 by R. M. Kellogg Co., Three Rivers, Mich. 
A STRIKING OBJECT LESSON IN PLANT BREEDING 
DID you ever see two more perfect cantaloupes than these? Imagine acres of them, if you can, yielding carload after carload* 
day after day, for more than two months! They are the result of breeding and selection by the most expert melon grower 
in the world— Col. Roland Morrill— who is interested in an extensive cantaloupe farm at Three Rivers, which supplied several 
of the large cities of the country in 1913 with "Hearts of Gold" cantalouiies, declared by all to be the most delicious ever grown. 
Col. iVIorrill introduced the famous Rocky Ford cantaloupe many years ago, and this season celebrated his forty-first anniver- 
sary as a cantaloupe breeder and grower. In selecting for seed, Col. Morrill first gathers the cantaloupes from the most pro- 
ductive blocks; then chooses the individual melons with an eye to perfection of form and netting. Hence, the type not only is 
preserved, but improves. Blood tells in plant life no less than in animal life, and Kellogg plants and Morrill cantaloupes indi- 
cate to what high degree this breeding may be carried where scientific knowledge and practical skill are employed to that end. 
manent basis for prosperity thus may be es- 
tablished. Writing to us under date of Jan- 
uary 10, 1913, Z. Chandler of LaGrande, 
Oregon, says: "I have raised strawberries 
from Kellogg plants for the last five years 
and have had good success, thanks to the 
ability of the Thoroughbred Pedigree plants, 
and the things I have learned from your 
book. In 1907 I set 4,000 Kellogg plants. 
In 1908 I picked 6,240 quarts. In 1909 I 
picked 5,424 quarts. In 1910 I picked 7,704 
quarts. I also set out 3,000 more of your 
plants, and in 1911 I picked 14,400 quarts. 
In 1912 I picked 12,720 quarts. I received 
for these berries an average price of $2.25 
per crate of 24 quarts each. I am known 
as the Strawberry Man in and around 
LaGrande. I am proud of it, because I 
have been able to get a home of my own out 
of my strawberry patch; and right here I 
want to thank the R. M. Kellogg Co. for 
starting me right." Expressed in dollars 
and cents, Mr. Chandler realized in five 
years from his strawberries $4,390.50, or an 
average of $878.10 per year on less than 
one acre. 
Touching another phase of our business, 
comes a letter from A. H. Young of Sheri- 
dan, 111. Let us say that in 1913 we shipped 
nearly 20,000 orders for strawberry plants. 
In the nature of things, there is bound to be 
delays on the part of the express companies 
in making delivery, and many wrong deliver- 
ies, both of which may lead to the ruination 
or complete disappearance of the plants, or 
to some other equally unfortunate results. 
In the case of Mr. Young one of two crates 
of plants was lost in transit. We prompt- 
ly made claim for refund for the lost plants, 
and a few weeks later secured settlement in 
full and remitted the amount to Mr. Young. 
In acknowledging receipt of the remittance, 
Mr. Young says: "To say that I appreciate 
your earnest efforts in this matter puts it very 
mildly, indeed. I was inactive in the matter 
of sending you data, as I labored under the 
impression that you would be wearing out 
your typewriters to no practical results. But 
I must say that your splendid methods will 
even win the heart of an express company to 
do business. My judgment concerning the 
express business is based on twenty-one years' 
experience as an express agent. Such efforts 
on your part must add to the confidence your 
customers feel in you, and certainly will aid 
in holding your old customers, and in attract- 
ing new ones. I certainly thank you for your 
earnest effort in my behalf, and shall try and 
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