FRANK E. BEATTY, 
Oen. Manager. 
LYMAN M. KEI>IVOGO, 
Secretary. 
OUR NEW COMPANY. 
I have for some years felt tlic necessity of a 
division of labor and when it was determined 
to make this farm the national model of sci- 
entific culture and development of the straw- 
berry, I looked arour.d for an expert in tillage 
and general farm management. By his work 
should I know him. The man who should be- 
come the general farm manager here must 
point to his past to prove his fitness for the 
future. 
Frank E. Beatty, of Covington, Indiana, be- 
gan the study of one of the first editions of 
"Great Crops of Small Fruit and How to 
Grow Them," adopted its methods, ran in debt 
for land, used his ready monej' for manure and 
Thoroughbred Plants and pitched in. Eleven 
years rolled by and a snug little fortune piled 
up by big, fancy berry growing. Beatty's cele- 
brated berries commanded the fancy trade 
within two hundred miles of Covington and 
while "Beatty named the price," the berries 
were all contracted for a year in advance. 
This furnished the proof that he had learned 
the art of tillage. His plants came annually 
from Three Rivers and I became to know his 
mettle and I made him a proposition so at- 
tractive that he accepted it and he is now the 
general superintendent and business manager 
and permanently enlisted here. 
Mr. L. M. Kellogg for twenty-four years a 
successful superintendent of village and city 
schools and an enthusiastic botanist and hor- 
ticulturist, sharing the energetic spirit of his 
brother in this respect, takes a financial inter- 
est and assumes charge of the office work of 
the institution and customers may rest assured 
their orders will be methodically and accu- 
rately attended to. R. M. Kellogg being re- 
lieved of the routine and detail work, but hav- 
ing a general supervision, will now devote all 
his time to the study of plant physiology and 
selection and attention to questions of patrons 
and will be able to minister to their wants more 
successfully than ever. 
Beatty's Trade Mart. 
Beatty never spent any time hnntinp; for customers. 
This Trade Mark and reputation won a surplus of customer« 
and a fortune for Beattv. 
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