uf^^^i Strav/berries and How He Grows Them 
This is "Daisy," one of tlic cows of tlie dairy of lion. Levi P. Morton, ex-vice president of tlie 
United States. Tlie most famous dairy in the world, built up by long years of thorough breeding. Bad 
breeding and l)ad feeding, with bad milking would change them back by permanently destroying their 
now perfectly developed milk glands. The fruit producing organs of a plant can and are built up sub- 
stantially the same way and are as easily destroyed by bad treatment, proving conclusively that big 
profits come only from Thoroughbred Plants. 
The average crop under ordinary methods 
is from seventy-five to one hundred bushels 
per acre, and so to produce the i,ooo bushels 
you must furnish and fit at least 13'A acres of 
land. You must then buy and set 93.300 plants 
(7,000 to the acre). The cost of picking and 
marketing berries grown in the old way is 
always greater because you must go over so 
much more land for the same amount of fruit, 
and on the market you must accept what the 
purchaser sees fit to pay. You cannot secure 
re.gular customers at an extra price for com- 
mon fruit. 
To produce one thousand bushels by these 
improved methods and liasing calculations on 
my own exucricnce, 1 sliould not think of 
using over four acres of land (250 bushels per 
acre), and should therefore have to purchase 
and set only jS,ooo plants. My crops have 
rarely dropi)ed as low as that and have ex- 
ceeded five hundred bushels per acre. Now 
1 should sell this fancy fruit at from three to 
five cents per cpiart more than for the common 
fruit grown by the old method, and can hold 
regular customers who are glad to get this 
grade of fruit at the advance price. 
While it does cost some more work to give 
this intensive culture, yet the extra price of 
$960 received for the fruit would pay for the 
entire cost of plants, use of land, manurmg. 
marketing, etc.. and leave me more than the 
gross price of common fruit for net profits. 
As these plants would be grown in hills or 
hedgerow they would not become so much 
exhausted by seed or fruit bearing, and would 
produce large crops for three or four years, 
while by the old way the beds generally cease 
to be profitable after the second year and must 
be plowed under and re-set. 
These comparisons are not exaggerated, for 
in this calculation 1 have taken the average 
estimate of common crops — 75 bushels per 
acre — and the smaller amount grown by the 
improved method — 250 bushels per acre — and 
the lowest per cent, of gain on quality — 3 cents 
per quart, which gives a very conservative 
comparison. 
To these profits you should add the pleasure 
of being known as the most enterprising and 
successful berry grower in the community. 
I have often grown enough berries on a sin- 
gle crop to pay for the land and entire cost 
of growing, including plants, manuring and all 
labor. 
Cheap plants must of necessity be grown 
cheaply. When yon come to divide up the sum 
of $1.25 between use of land, fertilizing, cost of 
original plants, setting, cultivating, mulching, 
digging and jiacking 1,000 plants, cost of cat- 
alogue and advertising, as well as meeting 
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