2 
GREAT CROPS OF STRAWBERRIES AND HOW TO GROW THEM 
Copyright 1911 by R. M. Kellogg Co., Three Rivers, Mich. 
R. M. KELLOGG COMPANY'S BREEDING BLOCK 
THE KellosK Thoroughbred Pedigree Plants have proved their worth by the big crops of fancy berries they produce for the 
thousands of growers who use them. Webster defines "thoroughbred" as "bred from the best or purest and kept pure for 
many generations." The word "pedigreed." according to the same authority means "having a pedigree of high and honorable 
descent " Or in short, having a fixed quality of high excellence. For twenty-seven years the Kellogg plants have been annu- 
ally selected from mother plants of the highest type with steadily increasing fruiting power, and this entitles them to the 
name they bear No grower who would achieve leadership in the strawberry field should fail to set our pedigree plants. 
Plant Quality Essential to Success 
THERE is no other fact in horticulture more 
firmly established in the minds of those who 
intelligently till the soil than that plant qual- 
ity is a primary element if largest success is to 
be attained. The fight to establish the value of 
breeding and selection in the work of developing 
better live-stock and improving strains of horses, 
cattle, sheep and poultry, was a long and hard 
one; but victory came at last to the progressive 
breeders, and to-day the man who would question 
the importance of quality in live-stock would be 
considered a fit subject for inquiry into his men- 
tal state. So in the world of horticulture, the 
long fight for excellence and progress has been 
carried forward to the point where those who 
labor for best results and who attain those re- 
sults, recognize plant quality as the first step to 
success. 
In the strawberry field the fight for high-quality 
plants was begun by R. M. Kellogg more than a 
quarter of a century ago. Here it was proved, 
by the growing of plants the like of which never 
before were known, that his position was not 
merely a theoretical one, but was based upon the 
most practical foundation possible and sustained 
by the most extraordinary yields of strawberries 
ever known, not only on the Kellogg farms, but 
in the fields of thousands of customers who set 
out the Kellogg plants and grew them in "the 
Kellogg way.' , ■ v. ^■ 
Therefore, in presenting for their consideration 
the plants we offer to our patrons for 1912, we 
realize that it is unnecessary to go into details so 
far as our old customers go— their own successes 
in the past being our guarantee of their continued 
Address all communications and make all remittances 
favors. But to those who for the first time are 
considering our plants something by way of ex- 
planation of the causes which give to these plants 
special value may not be amiss. 
There are six essential features in what is pop- 
ularly known as "the Kellogg way," and in this 
book the reader will find them fully described, 
and in such a clear and simple way as to make it 
easy for the novice to follow them. As we have 
indicated above, the first of these features is 
plants of high fruiting power. The best soil in 
the world, combined with the most careful cul- 
tural methods, will not succeed in producing big 
crops of strawberries from poor-quality plants. 
By our methods of selection and breeding we suc- 
ceed in producing the best plants in the world. 
The second step on the way to success is care- 
fully-prepared soil, so filled with plant food and 
in such excellent mechanical condition as to make 
it in every way capable of responding to every 
demand made upon it. 
Third in order we place intelligent cultural 
methods, by following which both plants and soil 
will do their best and make the desired results 
certain. 
Scientific spraying of the plants to protect them 
from insect pests and fungous diseases. Proper 
spraying keeps the plants clean and promotes 
vigor and productivity. 
Then comes mulching, which in northern lati- 
tudes carries the plants through the severest 
winters, brings them out in the spring in readi- 
ness to do their work satisfactorily, and in all 
latitudes provides a clean sweet floor on which 
the fruit may ripen and go to market free from 
sand and soil. 
And last, but not least by any means, are pick- 
payable to R. M. KELLOGG CO., Three Rivers. Mich. 
