New Triumphs in Horticulture 
N PRESENTING to our friends and the 
general public the thirty-first edition of 
"Great Crops of Strawberries and How 
to Grow Them" we take opportunity to ex- 
press our high appreciation of the generous 
and increasing evidence of confidence 
on the part of our customers, who for 
so many years have found the Kellogg 
plants the best plants grown anywhere 
and whose kind acknowledgements of 
service rendered and loyal support 
through all these years have been an in- 
spi ration and encouragement that words 
may not express. And we are hap- 
py to say that never before in the 
history of this institution have we 
been in position to offer to our 
patrons so many attractive feat- 
ures as we present in this annual 
in the way of new and wonderful 
varieties — varieties that surpass in 
quality and yield of fruit anything we ever 
had hoped to present to the world. Every 
customer should avail himself of the opportun- 
ity offered to test out the new varieties we introduce 
Pri'iSfer* ^^I^^BP^ year. Selection and breeding — these are the two 
principal elements in all forms of improvement and higher 
development whether we refer to plant life or animal life. 
Kellogg plants are bred with much the same care that has resulted in the case, 
for example, of the wonderful milch cows that are today contributing- so much 
to the wealth of the nation. Breeding and selection has changed the "scrub," 
worth from $15 to $25, into an animal that sells at from $100 to $500, and some 
of the more valuable cows go up in price to a point where it takes four and even 
five figures to express it. 
Down in Indiana, not long ago, a group of progressive farmers joined to- 
gether in the purchase of a bull of high degree. What did they pay for the 
animal? The rather tidy sum of $20,000. Did it pay? Immensely. And the 
entire community is benefitting directly in the way of increased output of higher 
quality milk and indirectly through the general educational results that have 
followed the introduction of such high-blooded stock. 
So have Kellogg plants transformed entire strawberry-growing communities 
following upon their introduction into sections where theretofore the common 
sorts of plants had been exclusively grown. Think what it means for the com- 
munity life, as well as to the individual grower, to increase the product of an 
acre of strawberries from $300 up to from $600 to $1200! And the reports from 
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