GREAT CROPS OF STRAWBERRIES AND HOW TO GROW THEM 
Copyright 1915 by R. M. Kellogg Co., Three Rivers, Mich. 
telling other boys how to grow and market this 
most delicious and profitable fruit. 
This little patch of strawberries on the farm 
not only got Mr. Beatty interested in strawberry 
growing, but it also had something to do with his 
falling in love with a strawberry grower's 
daughter, whom he married, and the wife is aa 
PROPERLY CLEANED PLANT 
(The Kellogg Way) 
"lATE had this photograph made to show how the Kellogrs 
plants are cleaned when preparing them for shipment. 
You will note that the crown of this plant is protected l>y the 
husk or covering' which nature develops for that purpose. In 
cleaning our plants we are careful not to remove this pro- 
tection, because this is the only protection the crown and bud 
possesses. The removal of this protection would greatly 
interfere with its keeping and carrying qualities. This ex- 
plains why the Kellogg plants will travel for days by express 
or parcel post and still retain their vitality. In cleaning 
plants, we never strip the runnercords and leaves by hand. 
This work is done with shears, and the runner cords are cut 
several inches from the crown as shown in picture. A plant 
treated the Kellogg way will not look as clean as a plant 
cleaned the other way, but the Kellogg Way is the way that 
insures plants reaching you in perfect condition and also 
insures a perfect stand, rapid growth, and big results in 
the way of crops, and that is what strawberry growers desire. 
common farm crops, and we believe that an acre 
or so of strawberries would solve the problem of 
keeping the boys on the farm in many instances. 
Mr. Beatty, the president of the Kellogg 
Company, was born and raised upon a farm, and 
he was one of the boys who did not like general 
farming. His father had a small plot of straw- 
berries in the family garden and this boy soon be- 
came greatly interested in this crop. He said he 
would rather hoe and pick strawberries all day 
than to shock wheat for one hour, because when 
he worked with strawberries he did not get beards 
down his neck. This little bed of strawberries 
on the farm was the beginning of this boy's 
strawberry career, and today Mr, Beatty is 
recognized as one of America's greatest straw- 
berry experts, and his greatest pleasure is in 
IMPROPERLY CLEANED PLANT 
(The Other Way) 
VOU will observe that nature's only protection has been 
* removed from the plant shown here, exposing the tender 
crown and bud. A great many growers clean plants in this 
manner, because it is quicker and cheaper. The old foliage 
and runners are stripped off by hand with one operation. 
This leaves the crown and bud exposed, and greatly weakens 
the plant, and causes it to blench and lose its vitality while in 
transit. Plants cleaned in this way will not endure so well 
the sudden climatic changes which are apt to take place at 
the time strawberry plants are set, and which sometimes 
make it impossible for the grower to get a full stand. And 
the plants so treated and which do live seldom make a satis- 
factory growth the first year. Last season we purchased four 
thousand plants of a new everbearing variety which cost us 
three hundred dollars. The plants were cleaned the same as 
the plants shown in this picture, and although these plants 
were set with exti-eme care, in perfectly prepared soil, and 
the season was ideal, only about fifty per cent lived and the 
ones that pulled through did not make a satisfactory growth. 
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