GREAT CROPS OF STRAWBERRIES AND HOW TO GROW THEM 
Copyright 1915 by R. M. Kellogg Co., Three Rivers, Mich. 
CHESAPEAKE STEADILY GROWS IN POPULAR FAVOR 
THE passing seasons mark a steady increase in the popularity of Cheaapealie. Originated in Maryland it is now universally 
known and admired for the large size of its fruit, its heavy fruiting powers, its fine flavor which is very similar to that of 
the Wm. Belt and because of the rust-proof quality of its foliage. One characteristic of this variety that adds to its extreme 
popularity is its capacity to endure frost and drouth. In one of the heavy strawberry sections of Indiana Chesapeake was the 
only variety that yielded anything like a full crop of fruit in a recent season of unusually severe drought. Chesapeake ranks 
among the greatest of the late varieties as a pollenizer of pistillates. Grown at both our Twin Falls and Three Rivers farms. 
more often the price ranges from 12 to 15 cents 
per quart. If you set 7,000 Kellogg plants per 
acre, you can depend upon 7,000 quarts of ber- 
ries, and at 10 cents per quart you would have 
$700 per acre, and 12 cents per quart is $840 per 
acre. 
To prove that we are modest in our claims re- 
garding the yields and profits of the Kellogg 
plants we refer you to Page 45, headed "Quarts 
and Dollars." In addition to the quick returns 
and large profits we can say from experience 
that it requires less capital, less experience and 
less work to grow strawberries than it does to 
grow any other kind of fruit. 
Competition 
TT has been said that competition is the life of 
* trade. No doubt this is true, because it makes 
us hustle to keep ahead of the other fellow. 
A strawberry grower may escape competition 
by growing better berries than his competitor 
growers can produce, and by packing his ber- 
ries so that they will attract the favorable at- 
tention of buyers. Growers who produce common 
strawberries and pay no attention to proper 
packing are compelled to say to the buyer "How 
much will you give?" while the up-to-date fellow 
who grows fancy berries and packs the fruit at- 
tractively compels the buyer to say "What will 
you take?" 
There is a vast difference between "what will 
you give?" and "what will you take?" "What 
will you give?" means that the buyer will give 
as little as jpossible. "What will you take?" 
means that the seller will ask a price which is in 
harmony with the quality. 
Never allow your competitor to drag you down 
to his level either in quality or price. If a good 
boy associates with a bad boy, either the bad boy 
will drag the good boy down to his level, or 
the good boy will lift the bad boy up to his higher 
plane of living. The strongest always wins. Be 
a strong strawberry grower and if your competi- 
tor ever gets up to your high plane of doing 
things, compel him to earn his laurels. 
Never say anything detrimental about your 
competitor's berries, but confine your efforts to 
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