GREAT CROPS OF STRAWBERRIES AND HOW TO GROW THEM 
Copyright 1915 by R. M. Kellogg Co., Three Rivers. Mich. 
bringing up the quality of your own berries to a 
high standard so that they will speak for them- 
selves. And remember that fancy berries, at- 
tractively and honestly packed, with a label 
guaranteeing quality, will put your berries in a 
class by themselves and will eliminate all com- 
petition. 
Pleasures and profits in business are regulated 
by the tides of pride and effort. As your pride 
and effort in your business increases so will your 
pleasures and profits increase. Cease to be proud 
of your business and your efforts will lag; so will 
your pleasures and profits. 
Love your competitor as yourself, but grow 
better strawberries than he grows if you can; and 
Jove your strawberry business as yourself and 
you will win a reputation that will place you 
above all competition. 
Kellogg Quality Plants at Low Prices 
"Wf^ call particular attention to the prices quot- 
" ed for our plants on Page 63 of this book. It 
always has been the policy of the R. M. Kellogg 
Company to sell its products at the lowest prices 
consistent with the quality of our plants and a 
reasonable profit. No other plants in the world 
are sold at as low a price as Kellogg's when quali- 
ty is considered. 
One of the great advantages of our overhead 
irrigation system is that "we can make rain when 
the sun shines," and now when dry weather 
comes on, we always can maintain an even 
amount of moisture in the soil. One of the most 
important results of our great irrigation plant is 
the substantial reduction in the prices of our 
plants. 
We call your special attention to the fact that 
if a customer so desires he may make up an entire 
order from extra-early, early, medium and late 
varieties of highest quality at as low a price as 
$3.50 per M. Then we have another series of 
varieties which we sell at $4.00 per M., and a 
third series at $5.00 per M. None of the ordinary 
standard sorts calls for a higher price than $5.00 
per M. 
Our great specials — the "Big Four" varieties 
composed of Kellogg's Premier, Dr Burrill, Magic 
Gem and Kellogg's Prize — are sold at higher 
prices, but the added cost to the customer will be 
many times repaid in the splendid crops of high- 
grade fruit that these four varieties bear. 
The everbearing varieties grow steadily in de- 
mand, and we find it almost impossible to satisfy 
the requirements of the public respecting these 
wonderful plants that yield fruit from June up to 
heavy freezing weather in the fall. Every 
customer should include in his order a generous 
number of the everbearing plants if he would 
supply his trade with the delicious fruit these va- 
rieties grow in such abundant quantities. 
In addition to the low prices referred to above 
we quote all customers a uniform discount of 10 
per cent wherever an order calls for 5,000 plants 
or more. 
Order as early as possible, because all signs 
point to an unusually heavy demand for our 
plants in 1916. 
Didn't Prove "Just as Good" 
■pVERY little while we hear from the plant 
grower who says his plants are "just as good" 
as Kellogg's. Miss Jennie Knutson of Minnesota 
tried it out, and here is what she says of her 
experience: "We intended to send you an order 
for plants last year, but a nurseyman called and 
persuaded us to try his plants that were 'just as 
good'. We were sadly disappointed, as this 
season we shall have no berries." 
Strawberries 'Midst War's Alarms 
/^UT of the midst of battle and flame, of disas- 
^ ter and death and slaughter beyond the seas, 
came a letter last spring from an old customer 
whose home is in British Columbia, but who re- 
sponded to the call of his king to service in arms. 
It read as follows: 
H. M. S. "Vulcan", 15th March, 1915. 
R. M. Kellogg Co., Three Rivers, Mich. 
Will you Itindly send me your new catalog: at once? Having 
had such success with your strawberries, I wisii to get a few 
for my friends in England. 
LlEUT.-COM'DR W. H. COOKE-HURL. R. N. 
General P. O. England. 
And from Schiltigheim, in the famous battle- 
ground of Alsace-Lorraine, comes a letter from 
a German friend who says that he is very much 
interested in Kellogg's Pedigree plants and 
wishes to add his name to our list of European 
customers. Even in the midst of the most terri- 
ble war the world ever has known the strawberry 
is not forgotten but is cultivated in fields over 
which fly the implements of destruction and death. 
Who Pays for the Premiums? 
lATHEN people think of strawberries, they think 
of Kellogg's. We have actual evidence of 
this fact in countless numbers of cases like the 
one received a short time ago, from a Louisiana 
customer of some concern in Iowa that evidently 
gives some sort of premiums with strawberry 
plants. This man wrote: 
"I got the clock and the spoon, but don't send the plants." 
We wrote the gentleman he had come to the 
wrong place, but before our letter reached him 
we received this laconic note of complaint: 
"The clock have done broke." 
From another person we received the following: 
"I'm going to order plants all right, but not until you send 
me the 25 plants you promised to send me free." 
Now we never offer plants or spoons or clocks 
or anything else free as an inducement to get 
people to buy Kellogg's strawberry plants. Our 
plants are their own best premium, and people 
buy them by increasing millions every year be- 
cause they are the most prolific bearers of fancy 
fruit the world ever has known. Therefore, 
whenever you read an advertisement offering 
premiums in order to fool somebody into buying 
plants of a quality so poor as to require a premi- 
um in order to make a sale, you may be sure that 
it isn't R. M. Kellogg Co. that is making the 
offer. And remember, also, that the customer 
who gets clocks, spoons and other kinds of junk 
pays for every bit of the junk. No philanthropic 
plant grower distributes stuff of that sort just 
for the pleasure of giving things to people he 
never saw and may never expect to see. 
In short, don't be fooled into the notion that 
you are to get something for nothing. If you 
are in the strawberry business, then what you 
most desire is a supply of the best strawberry 
plants to be had— quantity of yield and quality of 
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