GREAT CROPS OF STRAWBERRIES AND HOW TO GROW THEM 
Copyright 1915 by R. M. Kellogg Co., Three Rivers, Mich. 
AN INDIANA FIELD OF KELLOGG THOROUGHBRED PLANTS 
THIS is a photographic illuatration of the extensive strawberry field of P. O. Cassel of Indiana. Mr. Cassel writes concernine 
this held consisting of 8,000 KelloKg plants and tells of his fine success with them, and adds: "I have told you in other 
letters what I think of your plants and the help you have been to me in answering all my questions. I never forget to speak a 
good word for you and your plants and the assistance you have rendered me in so many ways. And in all my experience I 
never lost a Kellogg plant except as a result of an attack of grubs. Thank you again for the help you have been tome " 
Mr. Cassel was selling his berries from Superb and Americus plants at 25 cents per quart on the date he wrote us-Sept. 29 1916 
to install an irrigation system, we would say that 
our pump and motor were designed and furnished 
by the American Well Works, Aurora, 111., Chi- 
cago office First National Bank Building. They 
not only furnish pumps and motors of the highest 
efficiency, but they render service that is invalu- 
able, and we can heartily recommend this com- 
pany to our customers. 
The Crop for Rich and Poor 
TN an address before the Arkansas State Horti- 
* cultural Convention held at Fayetteville, in 
that state, E. N. Plank, a practical horticulturist 
said: 
"The man who has five or six acres or more of 
strawberries in the spring of the year is almost 
sure to get money enough to run his farm during 
the summer, and I know in running my own place 
that if I haven't got a crop of strawberries in 
the spring of the year to pay off what I owe the 
bank and to carry me over the summer, I would 
not know how to get along. In fact, I never fail 
to have a crop each year. Strawberries bring in 
quick returns. Then the amount of the invest- 
ment is small. The implements are cheap. 
"Some years ago, a man came to my place, and 
we were talking over the finances of the farm. 
He said: 
" 'Well, I can't afford to raise strawberries — 
that is a rich man's crop. ' 
"I said: 'You are mistaken, sir — that is a poor 
man's crop.' For I can take one horse and a 
5-tooth cultivator and I can grow a good crop of 
strawberries on five acres. That man had a 
binder, and a mowing machine, and a rake, a drill, 
a hay press, and something like a thousand 
dollars invested in farm machinery, and yet he 
thought he was too poor to grow strawberries. 
Strawberries are a poor man's crop because of 
the small investment and because of the quick 
returns on the investment. " 
It is true that the strawberry crop is a poor 
man's crop, as IMr. Plank points out, but is be- 
coming to be "the other fellow's crop" as well. 
Latter-day horticulturists who carry on large 
operations in horticulture find the strawberry a 
crop that yields cash returns per acre larger and 
more dependable than almost any other. People 
who grow the Kellogg Plants in the Kellogg 
Way, succeed in getting such results as en- 
courage them to increase, year by year, the area 
given up to this most delicious and popular of the 
fruits. 
We Welcome the Wanderer's Return 
/^NCE in a while a Kellogg customer will stray 
^ away in search of green fields and pastures 
new. The pot of gold always is at the remotest 
end of the rainbow. Here is a typical case of the 
wanderer, as expressed in a letter received from 
J. B. Scott of Wisconsin, who writes us: 
"We used to deal with you years ago, but for some years 
past have bought from plant concei-ns in Wisconsin. But we 
never have had the results we had when we purchased our 
plants from you. So we are coming back to Kellogg's." 
The prodigal son of scripture learned through 
suffering and loss what it meant to stray away 
from the good things already in his possession. 
So our good Wisconsin friend has found out 
through disappointment in the strawberry field 
just how valuable a thing it had been to him in 
past years to grow Kellogg plants with their 
immense yields of high quality fruit; and he 
joyously returns, more confident than ever of big 
crops of berries and generous results in cash. 
We welcome Mi*. Scott back to the Kellogg 
fold, and the fatted calf is his. 
Pase Thirty-four 
