Strawberries! 
F. E. BEATTY. PRESIDENT 
The Crop of Golden Opportunities 
[EVER before during all my years of strawberry 
experience has the future been filled with such 
golden opportunities for strawberry growers as 
at the present time. The strawberry which always 
has been the most profitable commercial crop, is 
now more profitable than ever during the past, the 
slight increase in the cost of producing them being 
insignificant compared with the big increase in the 
prices which growers receive for their berries. 
Cheap strawberries are now but a memory 
of the past. Only a few years ago, strawber- 
ries sold at 8 and 10 cents per quart. My 
prediction at that time, (greater demand 
at higher prices for the future), has been 
realized to a degree that scarcely seems 
possible as growers were unable to supply 
the enormous demand for strawberries dur- 
ing 1920 even at 40 to 50 cents per quart. 
The urgent demand for high-quality 
strawberries for the family table is rapidly 
increasing on all markets and growers who 
are helping to supply this demand are establishing for themselves a business 
which pays big dividends in health, pleasure and profit and which eventually 
will win for them financial independence with good health to enjoy it as 
Nature intended. The strawberry grower also enjoys the satisfying assur- 
ance that he is contributing a food which is necessary to man's welfare, as 
the strawberry is considered one of our most healthful and desirable fruits. 
In addition to the demand for strawberries as food in the strict sense of 
the word, the increased demand for fruit juices, crushed fruits and ice cream 
resulting from National Prohibition, opens new and promising opportunities 
to strawberry growers, as the strawberry is an ideal fruit for these purposes. 
The following newspaper advertisement which appeared during the 1920 
strawberry season, is a striking example of the extent to which strawberries 
now are used in the manufacture of ice cream. It is only necessary to con- 
sider the thousands of ice cream manufacturers, many whose requirements 
are even greater, to realize the enormous quantities of strawberries required 
annually to supply this demand : 
WANTED FINE STRAWBERRIES 
Graham's Ice Cream Factory wants 800 crates of strawberries 
for strawberry ice cream. AH farmers who grow fine berries 
should bring their load to Graham's first and get their price. 
The above advertisement explains the situation most effectively as it 
means that this one ice cream factory alone requires several thousand quarts 
of high-quality strawberries per season, representing a return of from $3,000 
to $4,000 to the growers. And yet, a small patch of Kellogg Strawberries 
grown the Kellogg Way very often will produce this quantity of fancy 
strawberries. 
If you are not acquainted with the enormous productiveness and high 
quality of Kellogg Strawberries, this statement may seem exaggerated; 
COPYRIGHT 1021 BY R. M . KELLOGG CO. 
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