GREAT CROPSy^STRAWBERRIES^nOW TO GROW THEM 
however, many Kellogg customers have proved to their entire satisfaction 
the big profits in growing Kellogg strawberries. For instance: 
$2,646 is the rate of profit per acre reported by Lucas Keller, Jr., of Ohio. 
$2,427.90 by H. A. Wysong of Indiana. $2,400 by J. A. Bickerdike of Oregon. 
One of our customers whom we visited during the latter part of July, 
1920, is now making several thousand dollars per year notwithstanding the 
fact that he knew practically nothing about strawberry growing until a very 
few years ago, when he became convinced of the big profits in strawberries 
and started with a small patch of Kellogg Pedigree Plants. At the time of 
our visit, he was selling from $300 to $400 worth of Kellogg Everbearing Straw- 
berries every week and was compelled to refuse a great many orders which he 
could not possibly supply. This young man's success is an eloquent tribute 
to the possibilities in growing Kellogg Strawberries the Kellogg Way. 
A large cannery, realizing the enormous demand for high-quality straw- 
berries, wanted to make arrangements for planting 100 acres to Kellogg 
Pedigree Plants last spring to provide sufficient strawberries for their trade. 
The following statement taken from a letter which we received from them 
early in 1920, explains why they were unable to carry out their intention: 
"It is not a question of being able to take care of the fruit but of getting acreage and plants." 
And right here, I feel it my duty to inform you regarding the shortage of 
plants this season which is far more serious than ever before. Adverse labor 
and weather conditions throughout the country last spring resulted in the 
planting of a much smaller acreage than usual and the plant crop was still 
further restricted by extreme weather conditions during the growing season. 
Reports which I have received from different sections of the country, indicate 
that the strawberry-plant crop this year is the smallest in many years and 
I would not be greatly surprised if it proved to be the smallest crop ever 
known in the history of present day strawberry growing. 
Although we have only about one-third of our usual crop of Kellogg 
Pedigree Plants, I am pleased to state that they are, as usual, of the highest 
possible quality. This high quality is evidence of stored up vitality which en- 
ables them to thrive vigorously and produce abundantly even under the most 
trying weather conditions. I always have been justly proud of the big crops 
and big profits reported every year by Kellogg customers, and I am confident 
that even our oldtime customers who know from actual experience that it pays to set Kel- 
logg Pedigree plants and who continue to send us their orders regularly year after year, 
will be agreeably surprised when they receive their Kellogg Pedigree Plants this season. 
Now just a suggestion in regard to your order. It is hardly necessary for me to tell 
you that considering the high cost of producing Kellogg Pedigree Plants and the big crops 
of fancy berries they produce, our prices quoted on Page 33 are considerably lower than 
might reasonably be expected, and that at these prices our entire crop will be sold much 
earlier this year than usual. 
Let me therefore urge the importance of sending us your order at once while you 
have it in mind and before Kellogg Pedigree Plants are all sold. This will reserve yours 
until spring when they will be freshly dug, carefully packed and shipped to you in the most 
ideal condition for setting in your field or garden. And when they begin fruiting you will 
say substantially, just as our thousands of other customers are saying right along — "For 
big, quick and sure profits, Kellogg Pedigree Plants can't be beat. Kellogg Plants for 
me every time." 
Assuring you that your order, large or small, 
will receive the same careful attention and that you 
will find Kellogg Pedigree Plants of the same uni- 
formly high quality which has been responsible for 
our own success, I am Sincerely yours, 
Page Four 
