KELLOGG PEDIGREE 
STRAWBERRY PLANTS 
To our thousands of satisfied and enthusiastic customers located in all sections of the 
country, Kellogg Pedigree Plants are so well and favorably known that they need no further 
introduction. 
If, however, you are not already a Kellogg customer, the very fact that our Company 
has grown "from an Idea to an Institution," recognized as the world's leading strawberry- 
plant breeders, should in itself be proof sufficient that our many years of effort spent in devel- 
oping Kellogg Pedigree Plants to their high standard have been properly directed and that we 
have at all times served our customers' interests to their complete and lasting satisfaction. 
Our life work has been devoted to the development and perfection of Kellogg Pedigree 
Plants. Naturally, we are proud of the big crops and big profits which our customers report 
every year as our own success depends upon the degree to which Kellogg Pedigree Plants make 
good in our customers' fields and gardens. 
In the strawberry-plant business as in any other, especially under present conditions, 
quality may easily be overlooked in order to obtain quantity. Quality however always has 
been and will ever be our first and foremost consideration, — price the last and based entirely 
on quality. Our aim and purpose is that every Kellogg Pedigree Plant shall measure fully 
up to the highest possible standards proving 100 per cent efficient at fruiting time. They 
are bred up to the highest standard, not down to the lowest price. 
Your berry crop cannot be greater than the vigor and productive capacity of the plants 
you set. These invisible qualities, although not apparent until fruiting time, are determined 
by the methods which are followed and care which is exercised in the breeding of the plants. 
A strawberry plant is in reality a machine— its finished product, strawberries. And 
just as the most successful manufacturers invariably are the ones who employ machines and 
systems which will develop greatest efficiency, so are the most prosperous strawberry growers 
those who set the most productive strain of plants and follow proper cultural methods. 
KELLOGG PEDIGREE MOTHER PLANT REPRODUCING ITSELF 
m. i ,, This L photo engraving shows an average Kellogg Pedigree mother plant with its runner plants growing on 
the Kellogg Farm. Note the vigor of the mother plant, the heavy runner cords and strong, well developed rurTner 
plants. 1 nese are the type of runner plants which are responsible for the universal success of Kellogg customers 
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