(For photo-engravings see Pages 23, 25 and inside Back Cover) 
Kellogg's Everbearers begin fruiting about three months after plants are set, producing 
abundantly the first year right up until winter sets in. The second year, they begin fruiting 
with the standard varieties, producing a big spring crop and after a short period of rest 
during July, repeat their heavy summer and fall crop which continues until checked by 
heavy freezing weather. 
The berries are large and of a mild, sweet, delicious flavor. The plants are extremely 
hardy, resisting drouth, excessive wet weather and frost to a remarkable degree. Their 
summer and late fall crop (coming as it does at a time when other fresh small fruits are 
scarcely to be had at any price) is in demand at prices which net the grower a substantial 
profit, making the everbearers a highly attractive and most profitable crop. 
Housewives who insist upon "the best for the home," will at once realize the many 
economic advantages and delightful satisfaction in growing Kellogg Everbearers in the 
home garden where from early June until snow flies, their big, delicious berries may be 
picked at a moment's notice for the immediate family or the houseful of company which 
so often steps in unexpectedly. 
Kellogg's Everbearers offer a wonderful money-making opportunity to the commercial 
strawberry grower, and while we do not recommend planting the everbearers exclusively, 
you certainly should not fail to set some plants of Kellogg's Everbearing varieties this year 
if for no other reason than to give them a thorough trial. 
PROGRESSIVE EVERBEARER 
(MALE OR BISEXUAL) 
(For photo-engraving see Page 23) 
Progressive is an ideal variety for the home garden or market. The plants grow 
strong and upright, root deeply and are wonderful drouth resisters. It is a strong pollenizer, 
and will properly mate any pistillate variety. 
The berries are medium large, beautifully colored, of delicious flavor and so nearly 
free from acid that they may readily be eaten by anyone. 
Progressive is one of the first varieties to ripen in the spring, and the last to ripen in 
the fall. It not only fruits heavily, but brings practically every berry to full size and 
maturity. In short, the dependable qualities of Progressive have made this "The Univer- 
sal Everbearer." 
For prices of Progressive plants, see Page 33. 
"From a small bed only 20 ft. square set to 50 plants each of Kellogg's Progressive and Superb everbear- 
ers, I sold $11 worth of berries and gave away $10 worth last year besides having all we could use at home." 
W. H. Carpenter, Kansas. 
"My patch of 1000 Kellogg's Progressive Everbearers have just produced their third crop which sold for 
over $100." E. N. Lee, California. 
"I thought you would be interested in knowing how we came out with our Kellogg Everbearers this year. 
We thought we made a fairly good record last year — $582.92 from a short half-acre — but we beat that record this 
year. From only three-fourths of an acre, we sold $1,196.00 worth of berries, and 3,000 of these plants were set 
only last April. This is at the rate of $1,594.67 per acre. Besides what we sold, we also supplied our own table 
throughout the season and canned our winter supply. There were still a great many berries on the vines when we 
quit picking in October. This may sound overdrawn but it is an actual fact for we kept a strict record of every sale." 
H. L. Lake, Idaho. 
"I have been growing Kellogg's Progressive Everbearers since 1916 and like this variety very much. My 
first crop from one-ninth of an acre, amounted to $186.00." J. C. Hutcherson, Missouri. 
"We had a fine crop of Kellogg Progressive Everbearing strawberries last spring. I never before saw such 
healthy, vigorous plants or tasted such delicious berries. The berries were as large and attactive as any illustration 
you ever have shown. Mrs. T. P. Thornsberrv, Missouri. 
"Four years ago, I ordered 50 plants each of Kellogg's Superb and Progressive everbearers. When they 
arrived they were the richest, most vigorous looking plants! ever had seen and we were so well pleased with them 
that we immediately sent you another order for more plants. The first year, we picked over 300 quarts, and oh, 
such delicious berries they were. We ate all we could and canned all we couldn't eat. We have changed our resi- 
dence and although our garden space is only 30 x 50 feet, it will not be complete without Kellogg Strawberries, and 
I hope we are not too late in sending enclosed order." W. J. Evans, Nebraska. 
Page Twenty-two 
