THE RUSHIRE FRUIT FARM, IONIA, MICH. 
29 
PLEASURES OF FliUlT 
GROWING. 
There is no branch of agriculture so fas- 
cinating and enjoyable as fruit growing. 
It is a labor of love from start to finish — a 
continuous feast of God's greatest luxuries. 
Its refining influence is felt by all who come 
in contact with it and it follows them through 
life. It is business farming and will do more 
to develop systematic methods and business 
capacity m a young man than any other line. 
Do not begin, except with a firm determina- 
tion to enjoy it and make a success of it. 
Place your ideal high and work to it. 
Since the " ideal " is the essence of perfec- 
tion, and there being many elements over 
which we have no control and which must 
enter largely into our calculations, entire 
success is not always attainable. Neverthe- 
less, nature has well defined laws that pro- 
duce certain results, and these laws can be 
easily learned by simply cultivating the 
habit of observation, and when we have 
mastered the situation obstacles which seem 
insurmountable are easily overcome. 
There are no hidden mysteries about it. 
It only requires the exercise of good "horse 
sense." 
BEGIINNING. 
If 1 were a young man with limited means 
jL^wpuId rent the best piece of land I could 
find and if possible buy one horse and ex- 
change work for heavy plowing . 1 would 
not hesitate to get into debt, but would prac- 
tice rigid personal economy and bend every 
effort to grow the highest grade of fruit. 
Depend upon it, one big crop of fancy fruit 
will put you on your feet in great shape. 
The customers will flock around you and 
you can command your customer by the 
quality of your fruit. 
Read this pamphlet carefully, and if you 
are still in the dark write me. 
You have a right to make your fruit look 
as neat and attractive as you please. The 
corners of the box should be filled up even 
and the points of the berries turned up, 
making them even and as full as they can 
be crated. Small berries look decidedly 
neat fixed in this way, and the big berries 
can be put in the bottom to surprise your 
customers when the beauties roll out of the 
box. They will appreciate the joke. Never 
offer customers berries in an old broken or 
dirty box. If berries once mould in a box 
the spores remain in it and they will ever 
afterwards mould very quickly. This is es- 
pecially true of raspberries. 
Tlie Family Ticket. The big money 
comes from having regular customers so 
you know just what you are going to do with 
your fruit when you leave the field. You 
want all the profits in the business. The 
ladies are not generally supplied with 
change every time you call. If charged on 
your own book they sometimes think they 
have not received the amount of fruit deliv- 
ered, and you lose good customers. People 
always buy more on credit than for ready 
cash. I have selected such families as I 
wish to trust a week, and I seldom lose any- 
thing, and furnish them a ticket printed on 
heavy manilla card board about three inch- 
es wide and ten inches long, after the pat- 
tern of the following: 
Don't Foroet to Bbino tbis Oabd. 
TIME IS PRECIOUS. 
When you hear our bell ring, kindly HAVE THIS 
CARD READY AND BE AT THE DOOR, so we 
can make the proper entry and deliver the fruit with 
as little delay as possible. Payment expected every 
Monday. 
M 
In Account with R. M. KELLOGG. • 
Date 
Quarts 
Wanted 
KIND 
Dr. 
Cr. 
Personal appearance goes a great way 
when callingf on customers. I* had a fruit 
wagon, built with side springs, nearly seven 
feet long. It rides as easy as a boat. No 
matter how fast 1 drive, my fruit is never 
"jumped" or bruised. It is handsomely 
painted and lettered in gold, and provided 
with a large gong bell so I can let people 
who do not buy regularly know I am in the 
vicinity, as I only call at the door of custo- 
mers who purchase every day. Customers 
decide on what they want before I get to 
the door. 
Confid«iico of Customers. When 
you have secured this you will find it a big 
stock in trade. Never sell anything to a 
customer that is not what they they think 
they are paying for. Keep posted on all 
matters pertaining to fruit and be prepared 
to explain all the latest points in canning 
and see that they are supplied with an 
abundance of each kind for that purpose. 
Exercise your skill as a salesman and you 
will soon hear more about getting fruit to 
supply the home market than a market for 
what you grow. 
