THE PROFIT made from strawberries depends entirely upon the quality and quantity 
of berries produced, which are determined by the quality of the plants you set and 
the cultural methods followed. 
To insure big crops and big profits from strawberries, it is necessary to set plants which 
will respond readily to proper cultural methods. Kellogg Pedigree plants have proved through- 
out the country that they are bigger producers and make more money for the grower than 
any other plants. 
You cannot afford to experiment with other plants simply because they are offered to 
you at a trifle lower price, because the cost of caring for an acre of strawberries is just the same 
whether that acre produces 3,000 quarts or 12,000 quarts. If you want to make the biggest 
possible profit from strawberries, remember that the foundation for your profits is laid when 
you order the plants. 
When strawberries sold at 8 to 10 cents per quart, many of our customers made $500 
to $1200 and often more per acre. Strawberries now sell readily at 15 to 25 cents per quart. 
This big increase in the price of berries means a greater profit for the grower than ever before. 
"From only three-fourths of an acre of Kellogg Pedigree Plants, I sold $1200 worth 
of high-quality berries last season. This is at the rate of $1600 per acre and is the biggest 
yield ever known in this section." J. H. Embler, North Carolina. 
"My spring crop from only 250 Kellogg Everbearers. amounted to 300 quarts of 
extra-fancy berries." Charles L,. Cronk, D. C. 
"Kellogg Pedigree Plants produce at the rate of more than two quarts per plant for 
me each season and the berrie:* sell readily at $5.00 per crate." 
A. J. HarTUNG, Michieran. 
We have thousands of similar reports. Growers everywhere, many of them beginners, 
are doing fully as well and some even better. You can make just as big profits as our other 
customers are making. Kellogg Pedigree plants offer you the same opportunity to make 
these big and quick profits. The work is easy and simple and we will help you the same as 
we have helped others. 
It's to your own interest to at least make a trial. 
Kellogg Thoroughbred Pedigree plants are selected from the very choicest mother 
plants of the highest fruiting powers. They are grown under irrigation in mellow, loamy 
soil made rich by plowing under heavy growths of cow-peas and frequent applications of 
manures and high-grade fertilizers. They are hoed, cultivated, sprayed and irrigated through- 
out the entire growing season. This intensive method produces plants with heavy fibrous 
roots and strong, vigorous crowns, and explains why Kellogg Pedigree Plants produce such 
enormous crops of high quality berries and why Kellogg customers make $500 to $1200 and 
often more per acre. 
Kellogg's Scientific Farming 
The moderate prices of Kellogg Pedigree Plants quoted in this book and their high quality are explained in 
just two words — "scientific farming." 
The Kellogg farm at Three Rivers has become one of America's wonder spots and is visited each year by 
thousands from all parts of the country, many of whom travel from distant points for the sole purpose of inspecting 
the modern methods which we employ in growing Kellogg Pedigree Plants. Visitors are shown over our farm in one 
of our big automobiles and when the trip is completed, their general expression is — "wonderful!" 
With the high cost of labor and all materials necessary in growing Kellogg Pedigree Plants, it would be im- 
possible for us to furnish our customers plants of Kellogg quality were it not for our modern and scientific methoc^. 
We have the largest and most modern irrigation system in the world which furnishes our plants with the 
required amount of moisture at the proper time. Our throe big farm tractors prepare the soil quickly and perfectly, 
each doing the work of three men and six horses, and when these tractors are not working, there is no expense for 
feeding as in the case of horses. We use auto trucks for hauling. We have our own side-track right on our farm which 
enables us to unload manure direct from the car into our four big manure spreaders which distribute it over the fields 
evenly, quickly and economically. We also have a big spraying machine which covers forty acres a day, also a complete 
equipment of the very best farm tools and machinery and substantial buildings in which to store our equipment when 
not m use. Our packing house is the largest of its kind in the world and is used exclusively for counting, pruning, 
packing and shipping Kellogg Pedigree Plants. With our highly efficient system, we ship more than one thou- 
sand orders daily throughout the shipping season. In our office we have every up-to-date method for handling your 
correspondence and orders, also our office and farm records. 
These modern and money-saving methods explain why Kellogg Pedigree Plants have not advanced in price 
in proportion to all other commodities. 
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