Growing and Selling Strawberries 
the Kellogg Way 
STRAWBERRY production, like any other 
business, is divided into two distinct 
departments, Growing and Selling. 
First of all, learn how to grow the kind of 
strawberries that are in demand at high 
prices, and next, pick, pack and market them 
in a manner that will distinguish them from 
common berries. Producers of any article, 
whether it is manufactured or grown, should 
bear in mind that their product, well pro- 
duced, is more than half sold, and in order 
to win a reputation for your strawberries, it 
is necessary that you not only grow the very 
best, but that you pick, pack, and market 
them in a manner that will place you head- 
and-shoulders above your competitors. 
If you were about to start manufacturing 
a certain article, you naturally would demand 
the highest-grade material, and you would 
install a class of machines that were capable 
of converting that material into the finished 
product. You could not expect a high-grade 
article from low-grade material and poorly 
constructed machines; neither could you ex- 
pect your product to command the highest 
price unless it were made from a grade of 
material and by a class of machines that 
would justify the purchaser in paying it. 
We find that the majority of people are will- 
ing to pay a price for any article in ac- 
cordance with quality. 
Growing strawberries is very similar to 
manufacturing. Strawberry plants are the 
machines which manufacture the straw- 
berries that establish your reputation as a 
strawberry grower. Your profits will, of 
course, depend both upon the quality and 
quantity of berries your plants produce. The 
cost of preparing your land, and setting and 
caring for the plants, is just the same whether 
you set the heaviest fruiting plants or barren 
plants. In view of this fact, why should 
you use your valuable land, and spend your 
time and hard-earned money for plants that 
are not capable of giving you the biggest 
possible returns for your labor, and a big 
profit on the money invested? 
When we began growing Kellogg Pedigree 
Plants thirty-three years ago, we set as our 
ideal plants of the highest fruiting quality; 
the kind that would insure the grower larger 
crops of better berries than could be grown 
on any other plants. We fully realized that 
in order to do this we must first select our 
plants from mother plants of the greatest 
fruiting capacity, and that the plants must 
be fed on properly balanced plant food in 
order to develop in them the highest fruit- 
ing organism. From the very beginning, we 
have kept this ideal in mind and have 
followed closely the laws of nature, and 
practiced scientific methods of plant se- 
lection, restriction, and propagation. The 
result is a strain of Pedigree Plants that 
have won for us a world-wide reputation; 
for the Kellogg Pedigree Plants have for 
years been universally recognized as the 
most productive and most profitable straw- 
berry plants grown; and our customers 
everywhere are growing the largest crops of 
the highest quality berries — the kind which 
sell readily at the highest prices on any 
market. 
Every day in the year letters come to us 
from customers telling of the big yields and 
big profits realized from Kellogg Pedigree 
Plants. They report profits ranging all the 
way from $500 to $1200 per acre each season, 
and we often receive reports of much greater 
profits. In comparing their results with 
that of growers in their localities who set 
common plants, they often find that their 
yield from Kellogg Pedigree Plants more 
than doubles the yield their neighbors realize 
from ordinary plants. As a result of the big 
yields and big profits which our customers 
realize from Kellogg Pedigree Plants, they 
continue using Kellogg Plants from year to 
year, and also influence others who see the 
results to become our customers, until there 
is now such an enormous demand for the 
Kellogg Pedigree Plants that our greatest 
problem is to produce a sufficient number of 
these plants to fill the orders that come to 
us, notwithstanding the fact that we increase 
our acreage from year to year. 
We mention the growth of our business 
not to boast, but merely to convince you that 
quality always wins; and if we can build up 
the largest strawberry plant business in the 
world by furnishing plants of higher fruiting 
capacity than can be obtained from any other 
source, you can build up a large and profit- 
able business by growdng strawberries of a 
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