10.000 QUARTS OF BERRIES FROM THE 6.000 KELLOGG PEDIGREE PLANTS SHOWN HERE 
tree A 00 is the net profit E. J. McCloud of Missouri made from only 6,000 Kellogg Pedigree Plants in 1915. The 
3)550. plants occupied less than one acre. The same mail which brought this photograph and this report also 
bought another large order from Mr. McCloud for Kellogg Pedigree Plants. At the time he wrote, he advised us 
that the plants were^in prime condition for another large crop and that Kellogg's Prize beat anything he ever saw 
He said they were simply wonderful. What other crop could Mr. McCloud grow that would make him a net profit 
of $550.00 from less than one acre? 
higher quality than your competitors. The only 
way you can do this, however, is by setting plants 
that have a reputation for producing the best ber- 
ries that can be grown, and by following the 
method that makes it possible for the plants to 
produce to their fullest capacity. Growers every- 
where are growing bigger crops and better ber- 
ries from Kellogg Pedigree Plants and by follow- 
ing the Kellogg Way, than they ever have grown 
from common plants, and there is no reason why 
you, too, cannot win the same degree of success 
with the Kellogg Plants grown the Kellogg Way. 
How to Make One Acre Do the Work of Two 
WE have learned through many years of ex- 
perience, that it is an easy matter to make 
one acre do the work of two, provided we 
put into each acre a sufficient amount of fertility 
and set out a sufficient number of plants. The 
profits in strawberry growing are governed en- 
tirely by the quality of plants and the methods 
employed. The more we put into each acre, the 
more each acre will give us in return. The an- 
nual profits are not determined by the number of 
acres set to plants, but by the number of dollars 
we have left from each acre after all expenses 
have been paid. Many growers are getting more 
clear profit from one acre than other growers are 
getting from two or three acres, and they are re- 
alizing their big profits simply because they ob- 
serve closely the laws of nature and set only plants 
that respond to intensive cultural methods, and 
by incorporating into the soil a sufficient amount 
of fertilty to enable each plant to produce to its 
fullest capacity. Any soil that will grow any 
other kind of crops, also will grow strawberries 
profitably. 
The kind of soil is not so important as the fer- 
tility put into it. All farmers recognize the fact 
that it does not matter whether hogs are fed from 
a metal or a wooden trough. It's the quality 
and quantity of feed put into the trough that 
makes pork. They also realize that they must 
put more feed into the trough to fatten two hogs 
than to fatten only one, and that if they try to 
economize by feeding two hogs what only one 
hog should have, they will not have two fat hogs 
to market. It is just as reasonable to expect 
large profits from hogs that are half-fed, as from 
strawberry plants that are only half-fed. Hogs 
increase in size and weight according to the 
quality and quantity of feed they consume, and 
their ability to assimilate the food. Strawber- 
ries also increase in size and quality according to 
the food they consume, provided they are a fruit- 
ful strain of plants and capable of assimilating 
the food and converting it into fruit. 
In constructing a building, its size is determined 
by the amount of material furnished the builders, 
and it would be just as reasonable to expect them 
to erect a large building with one-half the re- 
quired material, as to expect nature to build a 
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