m RM. KELLOGG COMPANY THREE RIVERS. MICH. 
A KELLOGG STRAWBERRY GARDEN GROWING IN KANSAS 
THE plants in this garden were set April 14, 1916. The photograph was made just three months after the plants 
were set. This garden is owned by Louis A. Stubbs, a rural mail carrier. No matter what your occupation may 
be, you can have a Kellogg Strawberry Garden that will supply your family with delicious strawberries every day 
throughout the entire year; berries picked fresh from the vines throughout the ripening season, and preserves, jam, 
and canned berries throughout the remainder of the year. Let us select a garden for you that will add beauty, 
pleasure and profit to your home. 
oped plants, do less cultivating, pay less atten- 
tion to the selection and restriction of our plants, 
spray less, and neglect our customers' interests 
in many other ways, and thereby lower both qual- 
ity and price; or, continue as we have in the past, 
using the required amounts of plant-building ma- 
terials necessary to insure the best plants that 
can be grown, practice intensive cultivation and 
spraying, and render to our customers the kind 
of service which means so much toward their 
success, and charge a price which such quality 
demands. 
We cannot and will not do anything that will 
lower the quality which for years has made the 
Kellogg Pedigree Plants known the world over 
for their great productiveness. To reduce quality 
simply in order to quote a lower price would mean 
a loss to our customers, and would be injurious 
to our reputation. By continuing, however, to 
grow the kind of plants that produce more ber- 
ries than any other plants, we shall continue to 
add to our customers' profits, and to strengthen 
their confidence in us. No matter what you are 
iDuying, you cannot get something for nothing, 
and we shall not try to deceive you by making 
you think we are giving you increased quality at 
reduced prices. 
We want your order for plants, but we do not 
expect you to send us your order simply because 
we want it. No one should expect to sell an ar- 
ticle unless the quality of that article makes it to 
the purchaser's interest to buy it, and when you 
buy Kellogg Pedigree Plants, you do so expecting 
to get greater value for your money than you can 
get from any other source, and it is to our inter- 
est to see that you get it. Anyone who expects 
to get heavy fruiting plants at a price below the 
cost of producing such plants, is expecting some- 
thing impossible. Whether you are buying cloth- 
ing, furniture, machinery, or strawberry plants, 
the only people it is safe to deal with are those 
that charge a price which makes it possible for 
them to do all they agree to do. If the price will 
not make this possible, the article is not depend- 
able. 
Take for example, the everbearers. Plants of 
these varieties must necessarily be sold at a high- 
er price than plants of the standard varieties, be- 
cause the everbearers make fewer runners, and 
the expense of growing them is much greater 
than the standard varieties, as the removing of 
the blossoms from the everbearers from the time 
the plants are set in April until the following 
winter, is very great. In growing these varie- 
ties for fruit, however, this work is very easily 
and cheaply done, as it is necessary to remove 
blossoms only until the middle of June or first of 
July, and this is required only in the season plants 
are set. We keep a large force of men busy re- 
moving blossoms almost continuously throughout 
the entire growing season, thereby retaining in 
the plants all their fruiting vigor. 
It is plain to be seen that if we allowed these 
plants to fruit, we could realize a good profit from 
the berries, thereby making it possible for us to 
quote a much lower price on the plants, but would 
it not be a loss of time and money for you to buy 
plants which had already exhausted their fruit- 
fulness? We are selling" plants and you are sell- 
ing berries, and what you want are plants which 
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