R.M. KELLOGG COMPANY. THREE RIVERS. MICH. 
as follows: 60 plants each of Kellogg's 
Premier, Dr. Burrill, Kellogg's Prize, and 
Magic Gem, and 50 plants each of two of 
the choicest everbearers. Our regular price 
for the plants which compose this Gai-den 
is $7.15. Our special low price to you is 
only $5.25. This is a very low price as the 
plants are all selected from our most ex- 
pensive varieties. $5.25. 
Kellogg's Junior Garden 
q^HIS GARDEN is adapted to the require- 
^ ments of small families and is composed 
of 200 plants selected as follows: 50 plants 
each of three of our choicest standard va- 
rieties and 50 plants of one of our choicest 
everbearers. This Garden will produce all 
the choice berries a small family can use and, 
no doubt, enough surplus berries to pay all 
expenses. Our regular price for the plants 
composing this Garden is $3.65. Our spec- 
ial low price to you is only $2.25. 
TT is a difficult matter to say how many straw- 
berries any one of these Gardens will produce, 
as much depends upon weather conditions and the 
care the plants receive. It has been our experi- 
ence, however, that one may safely depend upon 
at least one quart of berries from each plant each 
season. Many of our customers tell us they are 
getting two quarts from each plant each year, 
while a few report as many as three quarts from 
each plant. 
We do not believe that it is good policy to over- 
estimate the yield, but feel that it is best to be 
conservative and underestimate instead. There- 
fore, let us base our estimate on only one quart 
of berries from each plant each year, and it would 
certainly be a most unfavorable season that each 
KELLOGG'S PRIZE WINNERS 
THIS picture was sent us by Frank Spalding of Indiana, 
and he tells us that it was from this Kellogg Garden 
that he grew the champion strawberries, twenty berries 
filling a quart box, for which he received the prize offered 
for the grower who produced the largest berries. Kel- 
logg Pedigree plants grown the Kellogg Way win prizes 
every time. 
plant would not produce this quantity, when given 
proper culture. 
We have given you some idea as to what these 
Gardens should produce. Let us now consider the 
cash value of the crop. If you were buying just 
the common kind of strawberries, you would be 
obliged to pay at least 10 cents per quart during 
the early summer months, and in the fall you 
could not expect to get berries produced by the 
everbearers for less than 20 or 25 cents per quart. 
In most places, indeed, you would be obliged to 
pay a still higher price. Estimating one quart per 
plant .each year, at an average price of 15 cents 
per quart, you readily will see that a Kellogg 
Strawberry Garden is a highly profitable invest- 
ment. Take, for example, a Garden containing 
400 plants, and figure on a yield of only one quart 
to the planteach year. At 15 cents per quart you 
would have a cash value of $60.00 from an invest- 
ment of only about $5.00. The second year you 
can figure on the same quart-and-dollar results. 
Where else could you invest this small amount 
of money and get such large returns? And be- 
sides, a Kellogg Garden gives untold pleasure and 
strawberries of much higher quality than you can 
buy, no matter what price you pay. Please bear 
in mind that these figures are not visionary, and 
that our customers' returns each year average 
better than this. If you will do your part by or- 
dering one of the Kellogg Strawberry Gardens, 
we will do our part by helping you in every way 
to make your strawberry garden just as profit- 
able as possible. 
How to Write Letters 
\\7HILE it is very important that we have cer- 
'''' tain information regarding your soil and the 
dimensions of the piece of ground you intend to 
set to strawberries before we can intelligently se- 
lect varieties and advise you as to the number 
of plants required for your piece of ground, we 
desire to make this work on your part as easy as 
possible, therefore we do not want you to feel 
that it is necessary to write a long letter explain- 
ing all of the details when a short letter will serve 
the purpose. To give you an idea of all the infor- 
mation we require and to relieve you from any 
unnecessary work along this line, we reproduce 
here two letters which came to us in the busy 
season of 1916. You will note that these letters 
are very short but right to the point, and we as- 
sure you that they contain all the information 
necessary, as each one advises us the amount of 
ground he wishes to use for strawberries, the 
kind of soil he has and the system he intends to 
follow: 
Lewistown, N. Y., Feb. 24, 1916. 
I want to set one acre to strawberries this spring and 
would like to have you send me the names of varieties 
you think would be best for the hill system. Plants are to 
be set 30 by 15 inches. Soil is sandy loam. J. T. U. 
Reynoldsburg, Ohio, Feb. 21, 1916. 
Received your strawberry catalog today in which you 
state that you make up selections for your customers. 
Would be glad if you would make a selection for me. 
Below are the facts that you wish to know. The soil is 
yellow sand and rather dry. I wish to plant one-half acre 
and intend to use the single-hedge system. J. W. C. 
Letters such as these not only relieve the writer 
of unnecessary work, but also enable us to give 
the required information more promptly than is 
possible in the case of long letters covering every 
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