RM.KELLOGG COMPANY. THREE RIVERS. MICH. 
KELLOGG'S FALL GROWN PROGRESSIVES 
YOU will noto by this picture that Progressive berries produced in the fall are even larger than the berries pro- 
duced by this variety in the early summer. 
little detail, and which, when summed up, give 
no more real information than the two letters re- 
produced here. 
Selling Strawberries 
■MO matter how many common strawberries are 
■'•^ on the market, fancy berries always are in 
great demand at big prices. When it comes to 
buying fruit, people want the best and are will- 
ing to pay a big price in order to get it, and the 
better berries you grow, the easier it is to sell 
them and the more profit you will make. When 
buying strawberries, one is governed almost en- 
tirely by their appearance, not only as to size and 
color, but also the manner in which they have 
been picked and packed. 
The best way to learn how to sell strawberries 
is to first sell yourself aerate of your own berries. 
To do this, pick and pack two crates of berries, 
one crate the way in which they are ordinarily 
picked and packed, the other the Kellogg Way. 
It makes a vast difference whether strawberries 
are picked or stripped from the vines. In pick- 
ing the crate the ordinary way the berries are 
stripped from the vines, a few with long stems. 
a"few with short stems, and the majority with no 
stems at all. Some berries are picked overripe, 
others underripe, and all grades are jumbled in 
together. 
The Kellogg Way is to remove the berries from 
the vines by pinching the stem about one inch 
from the bernr. This is quickly done with the 
thumb nail. The berries are picked before they 
become overripe, and only the ripe berries are 
picked, and they are graded when picked. The 
fancy berries are not picked in the same box as 
the second grade, but are kept in boxes by them- 
selves making re-handling at the packing house 
unnecessary, excepting to face each box; that is, 
to arrange the top layer in each box attractively. 
When the facing is completed, the crate is filled 
with the boxes of fancy berries. When the two 
crates are filled, set them side by side, and price 
the crate picked and packed the ordinary way at 
$2.00, and the crate picked and packed the Kel- 
logg Way at $3. 00. Then get on the other side of 
the counter and select the crate which appeals to 
you as being the most attractive and the cheapest. 
If you are not different from most folks, you will 
choose the $3.00 crate. 
Pase Twenty-three 
