JOCUNDA. A GENERAL FAVORITE IN THE INTERMOUNTAIN STATES 
THIS variety is a general favorite in the Intermountain states and we grow this variety only at our Twin Falls 
farm. In the high altitudes of the Western states, this variety is a popular favorite, as under the most adverse con- 
ditions it produces large crops of high grade fruit. Its popularity extends through the Northwest provinces of Canada 
as well as throughout our own Western states. It is a strong bisexual and an excellent mate for midseason pistillates. 
If the crate which has been picked and packed 
the Kellogg Way appeals to you as a better bar- 
gain at $3.00 than the other at $2.00, is it not fair 
to assume that the majority of people would 
choose the crate picked and packed the Kellogg 
Way, even though the price were fifty per cent 
more than the other crate. We know this is true, 
because we have tried it time and time again, and 
our customers who closely follow the Kellogg 
Way of picking and packing their berries also 
know that this is true. The Kellogg Way insures 
the biggest crop, the highest prices, and perma- 
nent customers every year and in every locality. 
Strawberry growers should have their individ- 
ual label, giving their name and address and guar- 
anteeing both quality and pack. One of these 
should be placed! on the end of each crate. This 
influences buyers to call for your particular brand 
of berries, and upon the quality and pack of your 
berries depends your reputation as a strawberry 
grower. It has been our experience that the 
easiest, quickest, and surest way to build up a 
large ana profitable business is by selling the 
other fellow the same quality you would demand 
yourself, and by charging the price you would be 
willing to pay. 
While we believe that the article we have to 
sell should present an attractive appearance, we 
do not believe in covering up any defects in order 
to fool the purchaser. Growers who try to fool 
their customers by putting the best berries on top 
of the box only fool themselves outof customers. 
A few years ago we paid a high price for a Ken- 
tucky bred saddle horse which afterward con- 
tracted a bad case of heaves. A horseman told 
us that he could fix this horse up so the heaves 
could not be detected for a time at least, and that 
by doing this the horse could be sold for a good 
price. This horseman was promptly told that we 
did not approve of such deceit, and that we would 
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