AN ATTRACTIVE DISH OF PEARL, ONE OF THE BEST OF THE LATE VARIETIES 
THIS is an ideal late variety and one that is growing in popularity by leaps and bounds since the strawberry 
growers of the country have come into acquaintance with this variety. The demand for large supplies of these 
plants increases with the years. Of Indiana origination, only a few years ago, it has won a place in the straw- 
berry world second to no other late variety. Successful in the state of its nativity, it already has won extensive 
popularity throughout all of the Northern and Western states. As the fi-uit in the dish shows, the berries are very 
large and they are as fine as they look, both in flavor and in yield. Admirers of Kellogg's Prize write us that they 
have found in Pearl a perfect mate for the Prize. Grown at both our Three Rivers and Twin Falls farms. 
not resort to anything which would cause the pur- 
chaser to be the loser in order to save ourselves 
from a loss. Later on, we gave the horse to a 
neighbor who fully understood the horse's condi- 
tion. Viewed from one point, we lost several 
hundred dollars, but we saved honor and reputa- 
tion, which always should be valued more highly 
than money. The idea we wish to convey is, no 
matter what you are selling, have the quality uni- 
form throughout so that each customer will not 
only be a satisfied customer, but that he also will 
respect you and recommend your product to his 
friends. 
How to Keep Plants Until 
They Are Set 
COME of our customers .seem to think that plants 
'-^ should not reach them until the very minute 
they are to be set. The fact of the matter is 
plants which are heeled in and allowed to remain 
in the trenches for a week or two will respond 
more readily when set and will grow more vigor- 
ously than plants which never have been handled 
in this manner. 
Every year during February and March, we re- 
ceive plants for testing from California and the 
Southern states. These plants are heeled in as 
soon as we receive them and held in the trenches 
until April, and when set in our testing plots 
they actually respond more quickly than plants 
which are set immediatly upon arrival. When 
plants are heeled in and kept watered in the 
trenches, they send out myriads of feeding roots 
which prevents any check in their growth when 
they are set in the field or garden. 
Before the plants are taken from the trenches 
for setting, they should be watered until the 
ground is thoroughly soaked. This not only fur- 
nishes each plant with an abundance of moisture 
but also causes the wet soil to adhere to the roots. 
Plants should be taken from the trench only as 
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