A SHOWER EVERY EVENING 
A section of our 120-acre irrigating system in operation in a field of cowpeas and buckwheat — preparing 
the soil for the strawberry plants to be grown in 1917. 
Making Rain While the Sun Shines 
COC no amount we have invested 
^£j%J,^ I \J.\J\J jn overhead irrigation 
system which now covers 120 acres. This big in- 
vestment was made in the interests of both our 
customers and ourselves. It is in our customers' 
interest because with a shower bath every even- 
ingduringthe hot, drymonths, the plants are kept 
in a vigorous and healthy condition, and are kept 
growing continuously throughout the season with- 
out being checked or retarded. By watering in the 
evening, the plants absorb the moisture, the mois- 
ture dissolves the plant-food, and both moisture 
and plant- food are very essential to the growing of 
perfectly developed plants. We always have en- 
joyed the reputation of growing the very best and 
most productive plants ever produced, and now 
with regularity in watering and feeding, we not 
only are producing the very best plants grown, 
but better plants than it was possible even for us 
to grow before our irrigation system was installed. 
If you want to see a most beautiful sight, visit 
our farm in the evening during a hot, dry time in 
the summer when we are giving our plants their 
evening shower bath, which lasts from about 4 
p. m. until about 10 p. m. Twenty-five acres is 
watered at one time. The water is showered up- 
on the plants in the form of a fine mist, and it re- 
quires about five hours to water each twenty-five 
acres. 
The scene which this great irrigation plant 
presents when the water pours, in my raid streams 
from the pipes, is not only beautiful and inspiring, 
but represents an element in horticulture of the 
largest importance. The practical side of the 
work is its essential side, and in such a season as 
the one we have just passed through it has shown 
itfelf to be a most vital and necessary element in 
our successful production of a splendid lot of 
plants under conditions of drouth more serious 
than we ever before have experienced. 
We water at night and fertilize, spray, culti- 
vate and hoe during the daytime. With our in- 
tensive methods of soil preparation, fertilizing, 
spraying, cultivating, and watering, together 
with the care exercised in plant selection and re- 
striction, is it any wonder that Kellogg Pedigree 
Plants have won a world-wide reputation for 
vigor and great productiveness? 
The Man or Woman Who Works 
'T'HE old saying that clothes do not make the 
^ man certainly is true. The man or woman 
who works in the garden or field generally has 
soiled hands and clothes, but this does not in any 
way determine that there is a soiled character 
beneath the clothes. Everything that we eat and 
wear comes from the soil, therefore why should 
anyone, no matter what their position in life may 
be, think less of their fellow man who makes it 
possible for them to have plenty to eat and to 
wear. We have but little respect for anyone who 
looks down upon a man simply because he wears 
overalls, or a woman because she wears a calico 
dress. When it comes to true and noble charac- 
ter, outward appearance counts for but mighty 
little, for 
'Tis not the blood of kith nor kin, 
'Tis not the color of human skin, 
'Tis the true heart which beats within 
That makes a man a man and brother. 
Quite frequently the honestly soiled hand can 
reach into an overall pocket and pull out a wal- 
let well filled with honestly earned dollars, while 
many a kid-gloved fellow who looks down upon 
the honest toiler, cannot reach into the silk-lined 
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