PICKING KELLOGG'S PROGRESSIVE EVERBEARING STRAWBERRIES 
(Photographed September 22, 1916) 
THIS picture shows our great experimental fields at Three Rivers, Mich, where practically all varieties, both 
standard and everbearing, are tested for fruit production. The photograph was taken September 22, while the 
men were picking strawberries from Progressive. Each hill was loaded with blossoms and berries in all stages of 
development. These plants continued to fruit heavily until freezing weather. Progressive is a highly profitable 
everbearer for either home use or for nearby market. It not only produces berries in great quantities from June to 
November, but the berries are mild, sweet, and delicious, the kind that always command the highest prices. It has 
been demonstrated that a small amount invested in Kellogg's Progressive everbearing plants will net the grower a 
profit of from eight to ten times the amount invested, the same season plants are set. Where else could you invest 
your money and get such big returns? 
part of July. Progressive gives the largest profit 
when grown in hills, and if you will grow them in 
this way, there is no reason why you should not 
make the same big profits our customers are 
making, a few reports of which we give here: 
1000 Kellogg's Progressive everbearing plants made 
Mrs. Ada Crawford of Illinois $80.00 the same season 
plants were set. 
$67.85 the first season from only 500 Kellogg's Pro- 
gressive everbearing plants is the profit another Illinois 
customer reports. 
R. A. Cable of Colorado reports $120.00 cash profit 
from 2000 Kellogg's Progressive everbearers in spite of 
a hard freeze in May and two hail storms during the 
season. He picked berries from July 20 until November 5. 
Mrs. Lora Snow of Nebraska says her Kellogg's 
Progressive everbearing plants produced over two 
quarts of berries per plant the same season plants were 
set, and that the berries were sold for 30 cents per quart. 
Each of these customers tell us that in addition 
to the profits reported here, their families were 
fully supplied with all the berries they could use. 
These are but a few of the many good reports on 
Kellogg's Progressive everbearing variety which 
come to us from customers located in all sections 
of the United States and Canada, all telling of 
the big yield and big profit they realize from this 
wonderful money-making variety. 
Basing the yield on our own experience and the 
experience of our thousands of customers in all 
sections of the country, we are very conservative 
in estimating the crop at one quart per plant the 
same season plants are set. In the second season 
this yield should be doubled, because then the 
plants will fruit from June until November. Pro- 
gressive berries are medium large in size, beau- 
tiful dark-red in color, perfectly formed, and of 
most excellent quality. 
For the home garden, Progressive is the ideal 
everbearing variety, and for local and nearby 
markets, it is the quickest and biggest money- 
maker. For distant markets, however, berries 
of this variety should be picked befoi'e they are 
fully ripe in order to insure their arrival in good 
condition. The size, color and flavor of Progres- 
sive berries makes it easy to sell them at big 
prices, and to get permanent customers. 
Progressive plants are exceedingly vigorous and 
hardy, and when grown in hills, they develop to an 
enormous size, often as large as a bushel basket 
(see Page 5 for photo-engraving of a single Pro- 
gressive plant. ) Every dollar invested in Kel- 
logg's Progessive everbearing plants should give 
you more dollars in clear profit than any other in- 
vestment you could possibly make. 
Strawberries on the Farm 
1^0 one is better equipped to grow strawberries, 
■'■^ either for home use or for market, than the 
general farmer. He has plenty of land and ma- 
nure as well as horses and tools, and the work of 
caring for the strawberries can be done during 
his spare time. With strawberries on the farm, 
all of the members of the family can have this 
best-of-all fruit picked fresh from the vines just 
when they want it, with no expense and without 
the inconvenience of having to go to town to get 
it. And besides that, berries which are grown 
right at home and freshly picked are far more de- 
licious than any berries one may buy, no matter 
what price is paid for them. This convenience 
and saving and the advantage of having freshly 
picked berries should appeal to every farmer and 
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