EVERY day throughout the 
cantaloupe season we ship 
from one to two big: carloads 
of this famous variety of can- 
taloupes to New York City, 
Philadelphia, Detroit, Chicago, 
and Cleveland, where they bring . '^.^ 
a higher price than any other v', ''! 
melons. Our crop of Hearts of aV' > ' " * 
Gold Cantaloupes in 1916 amount- \f\v%,' ■ 
ed to more than twenty-four car- -t"' 
loads, and the fact that we did not 
receive a single complaint from either 
the commission firms, retailers, or con- 
sumers, but did receive many flattermg 
compliments* is convincing evidence that 
the quality of this melon is unequalled. Do 
not fail to secure a generous supply of seed 
Hearts of 
Gold Can- 
taloupes 
'pHE richest, 
* sweetest, 
and most deli- 
cious cantaloupe 
ever produced. 
Big cropper, sure 
cropper and big 
money maker. No 
grower can afford to 
raise any other variety. 
THE Hearts of Gold cantaloupe is unquestion- 
ably the richest, sweetest, and most delicious 
cantaloupe grown. It not only surpasses all 
other cantaloupes in quality, but its meat is much 
thicker than that of any other cantaloupe. It is 
sweet and delicious down to the very rind. 
Hotel keepers tell us that it is the only canta- 
loupe they serve that pleases all guests alike. 
The Hearts of Gold vines are strong and vigorous 
and great producers. In spite of the hot, dry 
weather in 1916, each hill produced an average of 
six melons and many hills produced as many as 
ten or twelve fancy melons. 
They are beautifully netted and perfectly form- 
ed melons as the picture on this page shows. 
The melon shown here was only an average-size 
melon. They measure from six to eight inches 
in diameter and from eighteen to twenty-four in- 
ches around. The quality is uniformly the very 
best, both in small and large melons. The melons 
are grown in rows six feet apart and the hills are 
four feet apart in the rows. This gives approxi- 
mately 1,700 hills per acre. Figuring an average 
of only four melons per hill (and it is a poor sea- 
son that each hill will not average much better 
than this), and figuring the selling price at only 
five cents per melon, which is about one-half the 
price these melons bring, you have approximately 
$350.00 per acre. If the melons are sold at retail, 
the grower should realize twice this amount. In 
offering you seed of the Hearts of Gold canta- 
loupes we are giving you a splendid opportun- 
ity to make a big profit aside from the profits 
you make from strawberries. Cantaloupes and 
strawberries make an ideal combination because 
cantaloupes are ready for market soon after the 
spring crop of strawberries is finished, and the 
cantaloupes are practically all marketed by the 
time the rush of the fall crop of the everbearers 
begins. This gives the grower a steady income 
from early spring until freezing weather. , 
"Heartsof Gold" cantaloupes not only will give 
you a big profit, but this profltis realized in a very 
short time. The seed is planted about the last of 
May or first of June, and the harvest begins early 
in August and lasts about six weeks, with daily 
pickings, which makes it an easy matter to sell 
at big prices. Customers continue to buy and 
they also recommend these melons to their friends. 
A small-sized car of Hearts of Gold cantaloupes 
containing 496 crates of 15 melons each, 136 crates 
of 16 melons each, and 40 crates of 45 melons each, 
which was shipped to a Detroit commission firm 
in August 1916, sold for $905.00, and netted us 
$736.98. Another small car containing 432 crates 
of 15 melons each, 175 crates of 16 melons each, 
and 56 crates of 45 melons each, which wad ship- 
ped to a commission firm in Chicago, was sold for 
$906.90, and netted us $764.25. Cars which we 
shipped to other markets sold for practically the 
same amounts as the two cars referred to here. 
Our dealers had no trouble whatever in disposing 
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