R.M. KELLOGG COMPANY. THREE RIVERS. MICH. 
FIELD SCENE ON THE KELLOGG FARMS, TWIN FALLS, IDAHO 
rpHIS photo-engraving shows a small section of our plant fields at Twin Falls, Idaho. Photographed October 13 
1 me The bunch of plants in the foreground shows the wonderful root system of our Idaho grown plants. This 
year, we are prepared to furnish our Western customers with the largest, heaviest '^°<>'^'^ J^^^ ^'^^^^'^^^^ 
plants ever produced in the West. Our fruiting fields at Twin Falls, this year, made a record of $1000.00 per acre. 
berries on the opposite side of the plant as on the 
side which is photographed. Therefore, instead 
of photo-engravings exaggerating, the tendency 
is the other way, and they really fail to do justice 
to the fruit. 
There is another thing that the camera seems 
unable to do, and that is to make photographs 
equal to our field scenes. For instance, we now 
have 120 acres covered by overhead irrigation, 
and we have been unable to photograph such a 
large area and show the magnitude and reproduce 
our fields just as they are. Everyone who visits 
our farm declares that we never have shown in 
our book any pictures that do our farm justice. 
They say everything is better than we represent 
it to be— either by illustration or description. 
Agricultural Colleges and the publishers of lead- 
ing magazines continually are writing us for pho- 
tographs for use in illustrating bulletins, text- 
books and magazines, because they know our 
photographs are genuine. We do not believe in 
showing imaginary pictures in order to deceive, 
any more than -.ve believe in giving imaginary or 
day-dream cultural methods in order to misguide 
the grower; therefore, you may rest assured that 
every picture in this book is real and that the 
cultural methods and instructions are the result 
of thirty-three years of strawberry experience. 
WRITING under date of October 14, 1916, Miss 
Carrie M. Sumwalt of Maryland, reports 
as follows: "The strawberry plants purchased 
from you last spring have done well. The stand- 
ards are bushy and ready for bearing next spring. 
The everbearers are still producing berries, which 
I think is wonderful. My neighbors are watching 
them daily and talking freely. Two of them ex- 
pect to carry over the idea extensively during the 
coming year, one on her farm in Virginia and the 
other on a tract of land in the suburbs of Balti- 
more. " 
Planting Dollars 
■\\7'HEN you plant seed, you naturally are care- 
** f ul to plant in the kind of soil that will insure 
the largest possible returns; and the same care 
should be exercised when planting or investing 
your dollars. Wheat in the granary cannot in- 
crease in pounds or bushels. The same is true of 
money. An idle dollar is worth no more than its 
face value. Idle dollars, hke idle people, never 
accumulate any reserves. They are worth no 
more at the end of the year than at the beginning. 
The aim of all shrewd business men is to plant 
each dollar where it will grow the largest crop 
for them. This being true, it is good judgment 
to profit by the experience of those who are mak- 
ing the greatest success in business. 
Let us assume that you have only five dollars 
that is not working. If you put this amount out 
at interest, it would earn you not more than sev- 
en per cent, or thirty-five cents per year, while 
the same amount invested in strawberry plants, 
Page Fifty-one 
