GREAT CROPSy STRAWBEMS«ndnow TO GROW THEM 
together with a very little work during your spare 
time, will make you from $40.00 to $50.00 in a sin- 
gle year. Does not this rate of interest appeal 
to you as a better investment than one which pays 
only seven per cent? And do you know of any 
safe and legitimate investment that will make 
your dollars grow faster? 
Occasionally we hear of someone who has in- 
vested a few dollars in a gold mine that makes 
him wealthy, but more often when dollars are 
invested in gold mines 
or other get-rich-quick 
schemes, the investor 
never gets back the 
amount he puts in. No 
matter where we plant 
our dollars, we take 
some chances, but it 
has been our experi- 
ence that when one in- 
vests his dollars in 
strawberry plants of a 
highly fruitful strain, 
the investor is taking 
fewer chances than he 
would take in any other 
legitimate and safe in- 
vestment. If you want 
to grow strawberries 
and have no idle dollars 
of your own to invest, 
you can well afford to 
borrow money at seven 
per cent. 
Most of the wealthy 
men of this country 
have made their wealth 
on borrowed money. 
We do not hesitate to 
say that the R. M. Kel- 
logg Company started 
on borrowed money. 
We had sufficient faith 
in the strawberry in- 
dustry to make the 
start and the banks had 
sufficient faith in both 
ourselves and the busi- 
ness to make the loan 
necessary for us to 
start. The banks have 
been paid in full with 
interest and we now 
have the largest and 
the best equipped 
strawberry farms in 
the world, all because 
of an idea and a firm 
faith in that idea. We 
have proved to our own 
The Fun and the Profit of It 
JN a letter dated October 16, 1916, Ger- 
trude Ide Wood of New York writes 
us as follows: "Perhaps a report on the 
strawberry plants you sold me this spring 
may be of interest to you. There were 
fifty everbearers — Progressives — which 
I particularly wish to mention: These 
fifty were set in a bed enriched from a 
compost heap and before I was aware of 
the fact that fat grubs like such soil, the 
grubs had eaten the roots from ten of 
my plants. This left but forty for my 
experiment. Following your advice, all 
of the first blossoms were picked off. 
The second blossoms of thirty plants were 
permitted to fruit and the remaining ten 
plants were permitted to bear one run- 
ner each to replace the plants killed by 
the grubs. By August 8 or 10, the thirty 
plants were providing one box of berries 
every third day. The ratio increased 
steadily and during September (up to 
about the 20th) we had one box of fine 
berries a day. Then the decrease was 
gradual. Now we are getting a box of 
fine large fellows once a week 
The berries we had this year have paid 
the price of the plants five times over. 
Besides we have the plants left for next 
year. Then look at all the fun I have 
had out of it! 
Your catalog is the most excellent 
book of instruction on berries I ever saw. 
satisfaction that going in debt for something of 
tangible value is the surest road to success be- 
cause, when we are in debt, we practice economy. 
We encourage our employees to go in debt for 
homes, because when an employee is paying for 
his home he gives us better service than he could 
possibly do if he were spending his money as fast 
as it was earned. And besides this we are inter- 
ested in those who work for us and want to know 
that they have a comfortable home and something 
laid away for a rainy day. 
Anyone who is afraid to take a chance on a le- 
gitimate investment, never will get very far on 
the road to success. Just a short time ago we 
received a letter from one of our customers ad- 
vising us that he went in debt in order to get in- 
to the strawberry business, and when we tell you 
that his sales of strawberries alone up to date 
amount to $30,000.00, you will agree with us that 
the strawberry game is a pretty good game to 
play. 
It is not our . purpose to tell youhov/ to put your 
dollars to work, but it is our purpose to make such 
suggestions as we be- 
lieve will aid you in de- 
termining where to in- 
vest your money in 
order to get the largest 
returns. The straw- 
berry business has 
proved profitable for us 
and for our customers, 
and we see no reason 
why it should not prove 
just as profitable for 
you. Indeed, we know 
it will be just as profit- 
able for you if you fol- 
low the proper methods 
and enter into the busi- 
ness with a determina- 
tion to win. 
No matter what busi- 
ness you enter into, it 
is best to start in a 
small way and develop 
the business to larger 
proportions just as fast 
as your experience and 
general conditions will 
permit. Some be- 
ginners want to start 
with five or ten acres 
of strawberries. To 
these we invariably say 
it is best to start with 
one acre and develop 
gradually into a five or 
ten acre business. 
We feel in duty- 
bound to all who place 
their confidence in us to 
keep them from mak- 
ing any mistakes, and 
we believe it would be 
a mistake for anyone to 
plant a larger acreage 
to strawberries than 
their experience would 
enable them to care for 
properly. With the ad- 
vice thus given to our 
customers we often 
have changed possible failure into laige success 
There is another class who wish to grow straw- 
berries only for home use who desire to start with 
a smaller number of plants than would be advis- 
able. To these customers we advise our regular 
garden selections described on pages 20 and 21. 
Those who follow our suggestions in this respect 
not only will have all the berries their families 
can consume, but a nice cash profit besides. 
We want everyone who reads this book to know 
that we have a higher aim than merely selling- 
strawberry plants. Our aim is to make each dol- 
lar you invest in Kellogg Pedigree Plants produce' 
Page Fifty-two 
