RM. KELLOGG COMPANY. THREE RIVERS, MICH. 
as many dollars for you as possible, and for every 
dollar you send to us, we shall see that you get 
a full dollar's value in plants, and we will also 
give you the benefit of our thirty-three years of 
experience in growing strawberries. In short, 
we will do everything in our power to make your 
investment a wise and profitable one for you, and 
whether you send us idle dollars or borrowed dol- 
lars, we are confident that each dollar you send 
us will make you more dollars than they possibly 
could make if invested in any other safe and le- 
gitimate business. 
How To Prevent Weeds 
WEEDS, like other undesirable things, are easi- 
ly controlled when taken in time. Like bad 
habits, when they once get well rooted, they are 
difficult to overcome. The best time to control a 
bad habit is before it gets control of you, and the 
best time to control weeds is before they get con- 
trol of your strawberry plants. If the grower be- 
gins cultivating as soon as plants are set and 
cultivates every week or ten days when soil con- 
ditions will permit, this continued stirring of the 
soil will disturb the weed seeds while they are 
germinating and prevent their growth. It is 
easier to kill weeds or any obnoxious growths be- 
fore they come up than it is after they become 
rooted. Repeated cultivations also greatly reduce 
hand work, which in turn reduces expenses. 
By cultivating every week, we have no trouble 
whatever in keeping our one hundred acres of 
strawberry plants free from weeds and grass. If 
you want to see a weedless farm, come and see 
ours. It has been said by professional and scien- 
tific men who have visited our farm that we prac- 
tice the most thorough cultural methods they ever 
have known, and visitors often ask how it is that 
we have such vigorous plants and no weeds. We 
tell them that we think too much of our straw- 
berry plants to allow them to associate with 
weeds, and that we cannot afford to buy fertilizer 
for weeds and grass. If these were allowed to 
7440 QUARTS FROM 7250 PLANTS 
HARRY FLAMM of Illinois writes us September 27, 
1916, as follows: "I enclose you a photograph of my 
strawberry patch of 72.50 plants. I picked 465 crates of 
16 quarts each, totaling 7440 quarts of berries. They 
sure were fine. At least one-half of my crop was killed 
by a late frost last spring. Some people estimated my 
crop before the frost at 1000 crates. My picking season 
lasted only three weeks instead of five or six weeks. Am 
looking for another good crop this spring." In spite of 
the frost and of a very poor season, Mr. Flamm averaged 
from these Kellogg plants more than one quart per plant. 
grow they would rob the plants of the fertilizer 
which they should have. We try to be liberal in 
most things, but we are mighty stingy when it 
comes to feeding weeds and insects, and we find 
that it is economy to kill them before they begin 
eating. 
Cultivation not only prevents weeds and obnox- 
ious growths, but it also prevents the escape of 
moisture during a dry spell, and cultivating as 
soon as possible after a rain prevents the forming 
of crust. No one thing aids more in the growing 
of strawberries than cultivation, and while we 
believe in both fertilizers and cultivation, we be- 
lieve the grower could better afford to neglect 
fertilizing than cultivation, because without 
proper cultivation, plants cannot get full benefit 
from the fertilizer. To sum up the ultimate re- 
sults of cultivation from start to finish and in as 
few words as possible, let us say that it prevents 
weeds and the forming of crust, retains moisture, 
makes plant food available, develops large fruit- 
ful plants and big crops of big red berries which 
always sell at the highest prices and give the 
grower the biggest profit. 
Our Everbearers in New England 
UNDER date of September 3, 1916, Christian 
Gronbeck of Maine, writes us: "This spring I 
bought from you 700 Superb, and 100 plants each 
of Progressive, Onward and Forward everbearing 
strawberries. We kept the blossoms picked off 
until June 20, and about a month later began to 
pick berries, and they are now bearing heavier 
all the time. At present they are bearing as 
heavily as any you picture in your catalogue. 
They are extra-good plants and are wonderful 
varieties. Hereafter I shall know where to get 
my plants. Even if you charged twice as much 
for plants as you do, it would be a small item in 
comparison with getting poor plants cheap. Al- 
though I never have bought plants because they 
were cheap, I have bought plants from other con- 
cerns which would have been expensive if I had 
got them for nothing." 
How to Create a Big Demand 
For Your Strawberries 
T^O matter how good an article may be, it re- 
■'■^ quires more or less advertising in order to 
create a demand for it. While the strawberry is 
the best of all fruits and will be in great demand 
as long as it is grown, what every grower should 
do is to create as great a demand as possible for 
your particular berries, and the best possible way 
to do this is by judicious advertising, and by 
furnishing quality equally as good as you adver- 
tise. There are several different methods of ad- 
vertising your strawberries. It is good advertis- 
ing to have better strawberries than are grown 
by your competitors. Proper picking and pack- 
ing attracts the attention of the buyer and this 
is one object in advertising. A nicely printed 
placard placed in the windows of stores where 
your berries are sold attracts attention and in- 
fluences buyers. Labeling the end of your crates 
is another good form of advertising and is very 
helpful in creating a demand for your pairticular 
brand of berries. Some growers use their local 
newspapers as a means of advertising their 
berries, and this is, indeed, a very effective way. 
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