R.M. KELLOGG COMPANY. THREE RIVERS, MICH. 
Another effective and very inexpensive way is to 
send a neat little circular to owners of auto- 
mobiles in your town and nearby towns, and we 
like this method because it brings the buyer right 
to your farm and saves the expense of delivering. 
If you desire to cater to this class of trade, the 
following is a good form to use in your local 
papers in connection with the circular: 
When you are taking your daily auto- 
mobile ride, drive out my way and take 
home a crate of delicious strawberries 
picked fresh from the vines. Whether 
you are buying strawberries for immediate 
use or for preserving and canning, you want 
the best and that is the only kind I grow. 
John Smith 
that the fancy grade brought 35 cents per quart and the 
second grade 25 cents, and I am unable to supply the 
local trade even at these prices. Large growers who 
visit my place, ask how I can get such wonderful results. 
I simply tell them my success is due to Kellogg Pedigree 
Plants grown the Kellogg Way. „ . , ... 
The Kellogg Plants and Kellogg Service have made it 
possible for me to stay at home and be independent in- 
stead of being as I formerly was, a common wage earner. 
You explain every detail of strawberry growing so 
plainly that anyone who never had seen a strawberry 
plant, but who has a handful of determination, could not 
fail to succeed from the beginning. From your plants 
I have picked as many as thirty big, fancy berries from 
a single hill at one picking. I grow the plants exclu- 
sively in hills and follow your instructions. 
B. E. Heatly, Florida. 
Why You Should Send Us Your 
Order Early 
I 
Give your name and the location of your farm 
and you will be pleasantly surprised at the 
number of automobile owners who will respond 
to this form of advertising. 
When you once get customers of this kind com- 
ing to your farm, they will continue to come as 
long as the strawberries last, and will also per- 
suade others to come. There is no reason why 
you cannot in this way dispose of all the straw- 
berries you can grow, and you not only save the 
expense of delivering but the dealer's profit also. 
Freshly picked strawberries are something which 
everyone wants, and the thing for you to do is to 
grow the kind that will make it to the interest of 
buyers to come to you instead of you going to 
them. 
Southern Strawberry Growers 
SOME strawberry growers in the South still 
cling to the idea that strawberry plants must 
be set only in the fall. But those in the South 
who have broken away from fall setting, and who 
have set in the spring in order to set Kellogg Ped- 
igree Plants ( as we do not furnish plants for fall- 
setting), have learned to their entire satisfaction 
that Kellogg Pedigree Plants set in the spring 
not only grow more vigorously than Southern 
grown plants which are set in the fall, but they 
also produce much larger crops and berries of bet- 
ter quality, and consequently made the grower a 
much bigger profit. Some of the largest yields 
that are reported to us come from our Southern 
customers. The letter which we give here is only 
one of the many good ones we receive from our 
customers in the South, and should convince every 
reasonable person that Kellogg Pedigree Plants 
are just as profitable for the Southern grower as 
for the Northern grower, and that they adapt 
themselves to the soil and climatic conditions of 
the South as readily as in the North. 
Three years ago this spring, I purchased 3,500 Kellogg 
Pedigree Plants and have closely followed the Kellogg 
Way. I am now gathering the third crop from these 
plants, and the way they produce is simply astonishing. 
There has not been a season since these plants were set 
that I have not gathered two quarts of berries from each 
plant, and this year I already have picked two quarts 
from each plant and feel confident that before the sea- 
son is over, I will get an average of three quarts from 
each plant. The berries were of such splendid quality 
N order that you may realize how important it 
■ is that you should send us your order early, we 
give below extracts from a few of the many let- 
ters which came to us during the past season from 
customers whose orders reached us after plants 
of their choice were sold. Thousands were dis- 
appointed last season for the reason that they 
were unable to get Kellogg Pedigree Plants, sim- 
ply because they neglected to send their orders 
early. Are you going to send in your order early 
and get the plants of the varieties you should 
have, or will you neglect this important matter 
from day to day until plants are all so'd, and then 
be disappointed by having your money returned 
instead of getting plants? 
Refund for Superb plants received. Thanks. Sorry I 
could not get them. I'll send you my order earlier next 
year. N. N. HiEBERT, Minnesota. 
We have your express money order and are sorry you 
could not send us the everbearing strawberry plants. 
L. B. Hauer, Pennsylvania. 
Plants and money order received yesterday. Thank 
you. Sorry I could not have the everbearers. 
Geo. F. Heald, New Hampshire. 
I am in receipt of your letter enclosing money order 
for which I thank you. I am disappointed in not receiv- 
ing the everbearers, but will order earlier next year. 
The plants I received are doing well. 
Mrs. Edwin B. Ratcuff, Indiana. 
I wish to thank you for the money order for $6.00. 
The courtesy is appreciated and I hope by booking my 
order early next year, to avoid an experience disappoint- 
ing to me and annoying to you. 
Mrs. Chas. R. VandeCarr, New York. 
I have received a letter containing the draft, and was 
very much disappointed as I had much rather had the 
plants than the money. I hope you will have these va- 
rieties next year, Mrs. G. B. Brickert, Montana. 
Yours of the 6th with Money Order for $5.35, received, 
and everything O. K. I trust we may be able to do busi- 
ness another spring. M. E. Chapin, Michigan. 
Thanks for return of Money Order. We will try to 
get our order in early enough in 1917 to be in time. 
Frank M. Slagle, Washington. 
Standardize the Strawberry Pack 
ONE of the principal elements that make for 
success in any line of work is the way in 
which goods are packed, and in no other line is 
this more necessary than in strawberry market- 
ing. One minute of time spent in the proper 
arrangement of the top layer will transform the 
box into a thing of beauty and attractiveness 
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