Kellogg's Premier 
Ma^cGem 
Dr. Burrill 
Kellogg's Prize 
KELLOGG'S PEDIGREE PLANTS AS THEY GROW AT OUR TWIN FALLS, IDAHO, FARM 
OUNNY SOUTHERN IDAHO with her deep, rich soil, bright sunshine, cool nights and abundance of water iii- 
sures plants of the very highest quality. These plants, with their extra-large crown and heavy root systems 
guarantee the grower perfectly developed plants, a large crop of fancy berries, and a big cash profit. Our big new 
packing house at Twin Falls provides a cool place for counting and packing the plants, and the damp moss used 
in packing keeps the plants cool and fresh while in transit. The bunches of plants shown above were photographed 
October 23, and indicate the high quality of the plants we shall ship from Twin Falls next spring. The Kellogg way 
of growing, digging, bunching, labeling and packing is practiced at Twin Falls the same as at Three Rivers Mich 
that will add a generous percentage to the price. 
The well-established fact that "the package sells 
the goods" is particularly true in the case of the 
strawberry. 
Our own experience and observation in this re- 
gard is emphasized by Prof. E. P. Sandsten of 
the Colorado Agricultural College, who says on 
this point: 
"Farm and garden produce may be of the high- 
est quality, but if the packing is carelessly done, 
and in old and dirty retainers, the discriminating 
buyer will not buy and the producer is forced to 
accept a lower price. The practice of facing the 
packages with produce of the highest quality and 
then filling the remainder with inferior goods, is 
plain dishonesty and does much to prevent both 
the honest and dishonest producer from obtaining 
the marketvalue. The producer's first aim should 
be to establish a reputation for his products, and 
when this is accomplished more than half of the 
selling problem is solved. Each producer should 
have his packages labeled with his personal label 
or trade mark. This would indicate that the pro- 
ducer is willing to stand behind his goods." 
Simple honesty in dealing with the public is one 
of the most valuable assets any individual, firm 
or corporation may possess, and the strawberry 
grower who wins the confidence of his patrons by 
invariably delivering the finest fruit and put up 
in the most tempting fashion already has won the 
assurance of permanent success in his work. 
Photographs 
lATE should like to have you send us a clean 
clear-cut photograph of your strawberry 
field or patch, no matter how large or how small 
the area. We should like also some statement 
of your success with strawberry plants to accom- 
pany photograph, and to have the view represent 
our plants when growing. Our purpose is to 
make a selection from the very best photographs 
of our Thoroughbred strawberry plants as grown 
by patrons for our 1918 book. Photographs 
should be in our hands not later than July 15, 
1917. R. M. Kellogg Co. 
lAT'E received the strawberry plants in fine con- 
dition. Planted them as soon as received and 
they are doing fine. Am well pleased with them 
and thank you for your kind attention. 
Joseph Flagler, Wisconsin. 
•pHE strawberry plants I bought of you in the 
* spring proved to be the wonder of the neighbor- 
hood. People came from quite a distance to see 
them and expressed great admiration for them. 
Last summer they yielded a bountiful crop of 
wonderful berries. J. 0. Matthews, N. H. 
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