Kellogg's Big Late 
(See Photo-engraving of Big Late Berries on opposite page) 
A A ®^ P"" P^** originator for the privilege of introducing this wonderfully 
Ov/\7« productive late variety, and when you see Kellogg's Big Late in fruit, you will agree 
with us that even at this price, we paid no more than it is actually worth. We named it 
Kellogg's Big Late because it produces the biggest and latest berries of any standard variety, and 
because it produces them in such great quantities. It is truly the queen of quality and quantity. 
We never connect our name with a new variety until we are reasonably certain that it is in 
every way superior to other varieties of its season. When we saw this variety fruiting where it was 
originated, we can assure you that we did not hesitate to pay the originator $500.00, which was the 
price he fixed for the exclusive right to introduce this new origination. This variety has been thor- 
oughly tested for three years and each year it has outyielded all of the old standard late varieties. 
During this time it has been tested side by side with Chesapeake and not only has proved later but 
three times as productive as Chesapeake. And when it comes to quality and flavor, its berries are 
in every way superior to the berries of any other variety with which we are acquainted. The more 
Kellogg's Big Late berries you eat, the more you want, and each berry tastes better than the last. 
The originator says that the berries are so firm that they carry to remotely distant points and arrive 
in prime condition. Some of these berries were placed in a restaurant window at Brazil, Indiana on 
Friday and remained there until the following Tuesday, but still were in practically the same perfect 
condition as when picked. 
Kellogg's Big Late is a strong, vigorous-growing pistillate with large healthy leaves, and it roots 
very deeply. Its berries are produced in clusters on long fruiting stalks. The color of the berries is 
a deep scarlet, seeds are bright yellow, calyx bright green, and fruit stems are large, making a com- 
bination which attracts the attention of the buyer, no matter how many other berries are offered in 
competition. The flavor is mild and sweet and leaves a lasting desire for more. 
Mr. W. E. Carpenter, the Brazil, Indiana, banker, who has the unusual distinction of being the 
Superintendent of the largest and most famous Sunday School in the world, is a neighbor to the 
originator of our Big Late variety. Mr. Carpenter's Sunday School has a membership of more than 
4000, and people come from great distances to attend its sessions. Mr. Carpenter is a great ad- 
mirer of Big Late and was very glad to pay the originator very high prices for the wonderful berries 
that variety produced in 1916, and continued to order Big Late berries by the crate until the close 
of the season. 
We have no desire to overestimate the value of any variety and do not purpose to make any 
statements which the variety will not justify, and in fact verify, when it fruits on the grounds of our 
customers, and we are confident that Kellogg's Big Late is well worthy of a higher endorsement 
than can be given in words. Our photographer succeeded in getting a beautiful photograph of the 
berries of this variety, which we show on the last inside cover page of this book. This picture shows 
their size and shape very accurately, but of course, does not show their beautiful color, nor does it 
give you any idea of their delicious flavor. 
We want every customer to try Kellogg's Big Late and thereby give it an opportunity to prove 
that it is all we claim for it and that it possesses many valuable quaUties not mentioned here. Plants 
of Kellogg's Big Late variety can be obtained only from the R. M. Kellogg Company, and in view of 
the fact that the originator could furnish us with only a comparatively small number of plants, our 
crop of plants of this variety is very light, and in order to save yourself from disappointment. It will 
be necessary for your order to reach us as early as possible. The price of these plants is certainly 
extremely low considering the many wonderful qualities of this variety. While we could dispose of 
our entire crop of plants of this variety at a much higher price, we prefer to make the price just as 
low as we possibly can, thereby making it possible for each customer to have an opportunity to learn 
from an actual test that Kellogg's Big Late is the biggest and latest as well as the queen of quality 
and quantity. 
Note— We are not yet growing Kellogg's Big Late at our Idaho farm, but will 
supply Western customers with plants of this variety from our Michigan farm. 
PRICES FOR KELLOGG'S BIG LATE-25 plants, $1.00; 50 plants, $1.55; 100 plants, $2.50; 
200 plants, $4.00; 300 plants, $5.50; 400 plants, $6.70; 500 plants, $7.50; 1,000 plants, 
$15.00. For complete prices see Page 62. 
Page Sixty-four 
