The Way to Success 
UALITY is the magic wand that in the busi- 
ness world transforms dullness into activity 
and changes uncertainty into assured 
success. The demand of the times is 
not for the Good or the Better, but 
is distinctly, emphatically, insist- 
ently, for the Best. Emerson says 
that "If a man can write a better 
book, preach a better sermon, or 
make a better mousetrap than his 
neighbor, though he build his house 
in the woods, the world will make a 
beaten path to his door." And no man who 
views modern life with an intelligent mind but realizes how funda- 
mentally true are these words of the Concord philosopher. And no 
strawberry grower who has ever brought to market ideal berries, selected 
with care and packed with skill and taste, but knows how the glad hand of 
the consumer reaches out to receive the fruit and how readily that hand goes 
down into its owner's pocket, and deeply, too, to pay for that for which he so 
long had hungered. 
1 he market never yet had a sufficient supply of the Best strawberries. Little berries, sour ber- 
ries, soft, "squshy" berries — these by the trainload from Pensacola to Portland! The big red, 
firm, juicy, sweet, deliciously flavored strawberries — these are so rare that few persons are fortunate 
enough ever to have enjoyed the privilege of knowing that so fine a fruit actually exists to bless the 
world ! 
Why IS this so? There are many causes, but the principal one is the quality, or lack of quality, 
of the plants set out by the grower. Some one eloquently has said that "Mother Earth may offer 
her choicest cradle, the sun may lavish his brightest rays, the gentle showers Hood down upon the 
balmiest winds of spring to nourish the infant plant; but if the plant be the offspring of weak oi 
perverted parentage, all the care of loving Nature, aided by the skillful hand of man, only empha- 
sizes more stiongly that 'whatsoever a man soweth that shall he also reap.' " Poor plants inevit- 
ably produce poor fruit. Quality in fruit can be had only where there is quality in the plants. 
The commercial strawberry grower, therefore, must at the start consider the quality of his prod- 
uct and see to it that he makes no mistake in the choice of his plants, if he would find a ready mar- 
ket at profitable prices. But he also must take into account another fac- 
tor, namely. Quantity — his plants must give him large yields of high- 
quality fruit, if success is to be his portion. He must have 
strong plants, full of the vigor that insures a fine 
foliage and huge masses of fine fruit, fully di 
veloped and ripened perfectly, so that 
the full value of each berry may 
be secured and the highest 
market price obtained. 
This combination of Qual- 
ity and Quantity are the 
prime essentials to success in 
strawberry production. This 
combination may certainly 
and uniformly be had in 
only one way, and that is 
THE KELLOGG WAY! 
