K.M.Kellogg's Gkeat Crops of <^ 
A KELLOGG THOROUGHBRED PEDIGREE MOTHER PLANT 
THIS illuslration shows the crown development of a mother plant of the Kellogg strain one year after setting in the 
fruiting bed. After the photograph was taken of the mother plant its crowns were separated and photographed 
as shown. Please note that there are seven crowns, all perfectly developed. This plant was taken from the fruit- 
ing bed of G. S. Carrigan of Paragould, Ark., in the spring in which it was to fruit its first crop. A strain of 
plants that builds up such a number of heavy crowns is the kind that grows the big crops of fancy strawberries 
you read so much about. 
"-THE KELLOGG WAY involves several 
■'■ essential features which we shall in this 
book describe and explain in such a way as to 
make it possible for every reader to comprehend 
and put into actual practice: 
First. Plants of high fruiting power fitted 
by selection and breeding to develop and ripen 
great crops of strawberries of high quality. 
Second. Carefully prepared soil that shall 
be in every way capable of fulfilling the demands 
of such plants. 
Third. Intelligent cultural methods under 
which both plant and soil shall be made to do 
their very best and render success certain. 
Fourth. Scientific spraying — that is, such 
spraying as shall protect the plants from the 
attacks of insects and fungous diseases and keep 
them strong and vigorous for the accomplishment 
of the work they are intended to perform. 
Fifth. Proper mulching, that carries the 
plants through the winter, brings them out in the 
spring in better condition even than they were 
the previous fall, and provides a clean, sweet 
floor for the fruit to ripen upon. 
Sixth. Picking, grading, packing, and mar- 
keting the strawberries in such a way as to win 
the confidence of the consuming public and com- 
mand the top price — the price that insures profit 
and prosperity. 
All of the details of plant production the 
above suggests are faithfully carried out in 
actual practice on the Kellogg Farms, and every- 
thing is done in the right way and at the proper 
time. This book, then, is not merely a theoreti- 
cal treatise on strawberry culture, but is written 
after long practical experience; and its mission 
is to tell you just how you may make the Kel- 
logg way your way so that you, too, may achieve 
a noble success in the most delightful and profit- 
able occupation of strawberry production. 
And in writing this book it has not been our 
purpose to make it large as to the number of its 
pages, but a great book and an invaluable one 
to our friends because of the knowledge it im- 
parts concerning all that relates to the science of 
strawberry production. It has been said that this 
book is worth its weight in gold, but the grow- 
ers who will study its pages with care and put 
its teachings into actual practice, will find its 
worth far greater than that; indeed, it will 
prove itself a veritable gold mine. 
There is no mystery in strawberry production ; 
no wizard of horticulture may wave a magic 
wand and bring to hand broad fields of ripened 
deliciousness. It is a simple matter to become a 
