|:> K.M.Kellogg's GiiEAi Crops of 
THE RECORD-BREAKING QUEEN OF THE DAIRY-RESULT OF SELECTION AND BREEDING 
THIS is a photo-reproduction of Colantha Fourth's Johanna, the wonderful Holstein cow bred and owned by W. 
J Giliett of Rosendale, Wis. In the 120 days' lesi ended April 30, 1907, she gave 10,545 pounds of milk, 
yielding 461.08 pounds of butter. In our 1906 catalog we illustrated the Champion cow of the world— Loretta D. 
But the latter's record for 120 days that won the championship was 5,802 pounds of milk, yielding 330 pounds 
of butter. Four years ago Loretta D. stood as the most perfect specimen in the milch-cow world of selection and 
breeding. But we are learning better how to do things, and we have the marvelous Johanna as a result. A few 
years ago it was thought that 5,000 quarts of strawberries to the acre was the limit of possibilities; today Kel- 
logg's Thoroughbreds are yielding more than 10,000 quarts of the biggest and most delicious strawberries the world 
ever has known; and it is all the result of selection and breeding. 
Strong, vigorous plants, set in well prepared soil, 
and given good care, represent economy of 
tfie first order, while weak, stunted plants, set in 
poorly prepared soil, and given indifferent care, 
is the order of "saving that wasteth." 
Let us look this question squarely in the face: 
To be sure, one will pay out in cash a little 
more for the plants of highest quality than he 
will for the common plants, but what of that 
when he knows that the better plants will yield 
twice as big a crop of fruit which will be per- 
fect in every respect? It isn't the lowest-priced 
plant that is the cheapest, by any means. It is 
the plant that is strong in its fruit-producing or- 
ganism, and will yield the largest number of 
quarts of fancy berries per acre — and these are 
the only kind to which you can afford to give up 
your land and your labor. In a word, common 
plants are costly at any price, even though your 
neighbor furnish them free for the digging. 
Keep this thought in mind: the express, freight 
or postage will be as much on a bill of cheap, 
unfruitful plants as it will be upon the highest 
quality plants grown; it will require the same 
area of land and the same quantity of fertilizer 
to enrich the soil; the same amount of labor 
must be expended in preparing the ground and 
in cultivating and hoeing the plants; the same 
amount of mulching will be required to cover 
them in winter. But the weak and cheap plants 
will not require one-half the number of quart 
boxes and crates to hold the fruit — the only 
saving one effects in using commonly grown 
plants is in boxes, crates and picking expense. 
This, you will agree, is not the sort of saving 
that will please him, for it represents serious loss, 
perhaps complete failure. 
The Kind of Plants to Set 
S we are to consider the several factors that 
enter into successful strawberry produc- 
tion we shall begin with the most important — the 
kind of plants to set. The Thoroughbred Pedi- 
gree plants described in this book are scientifi- 
cally selected from ideal mother plants of known 
fruiting vigor. They are grown under the most 
favorable conditions. The soil is prepared one 
year in advance by growing one leguminous 
crop, which is turned under in the fall, when a 
cover crop of rye is sown, which is covered with 
A- 
