This l3 one of Kellogg's thoroughbred strawbc ry plants. They hold the most wonderful fruiting 
record of any strawberry plants in the world. They are bred up from a long line of ideal ance'stors that 
also hold famous fruiting records. With such sltiiiful plant breeding by selection and with the as<ii<!tance 
of a careful cultivator it is now possible for them to grow two big red berries where one little one grew 
before. On account of their high breeding and fruiting power combined, the progressive berry growers all 
over the world are setting them. They cost a trifle miro than common plants, but what difference does the 
first cost malce so long as the difference In yield and p ice obtained pays a big dividend on the investment? 
Up-to-date berry growers are not buying common plr>nts at so much per pound. Like the horse, size and 
weight Is a small consideration. The fruit producing power and pedigree showing that they come from a 
line of ideal fruiters Is what places the value. Tou cannot win a high reputation and be a leader on the 
great strawberry marltets with weak and poorly developed plants any more than you could compete with 
Dan Patch with an unbred horse. 
mains dormant until warmed by incubation. 
The seed is put in llie ground, where moisture 
and sunshine stimulate it into activity. Thus 
both develop and bring out the new beings 
after their kind. 
The fruit flesh which we are after grows 
only as a substance for the seeds to develop 
in. The gland system which builds the fruit 
flesh cannot perform its work unless the seed 
forming glands prepare the way for the seed 
building organism to work. We know this 
because whenever fertilization fails no fruit 
flesh develops. If you should set an acre of all 
pistillate varieties of strawberries they would 
bloom full and 5'ou wot'.ld think a great crtip 
is in sight, but you would soon see the flowi^rs 
drop off and no berries could be found. The 
banana, pineapple, naval orange and some 
other fruits have no vital seeds and they are 
regarded as freaks. They have, however, rudi- 
mentarv seeds which stimulate into activity 
the fruit flesh glands and we call especial at- 
tention to the fact that all these seedless fruits 
never suffer from overbearing, but if sustained 
by manuring and tillafre will bear just as good 
crops the year following, the amount of fruit 
depending merely on the capacity of the trees. 
The especial and important point to note is 
that the development of fr'.iit not only 'epends 
on conception, but upon the potency and vigor 
of the consolidated life germs, for wherever 
the vitality of these two life germs (of father 
and mother plant), is low, the berries will be 
numerous but always small and deficient in 
quality. 
We know the violent passion for breeding 
posi:cssed by animals and the fact that all 
stock breeders limit them so that they will not 
become seminally exhausted, for in this case 
the offspring would be very inferior in all re- 
spects. 
This seminal exhaustion takes place in 
plants in identically the same wav. Now take 
a vigorous and heavy fruiting raspberry field. 
Omit the annual pruning for one year and see 
what a splendid crop you will get. Now, 
prune it and manure, and next year cidtivate 
it as much as you please and see what light 
crops of berries yon will get for several years 
to follow. If yo.i prune closely, of course it 
\vill gradually recover, but for want of restric- 
tion this one year you wou._ lose heavily on 
succeeding crops. 
You notice in the orchard when it blooms 
so full, when everv twig is loaded with blos- 
soms, that the fruit is always inferior and 
,5 
