DORNAN. 
GANDT. 
LATE. Bl-sexual. There are not many growers 
who haven't tried Gandy, as It Is one of the oldest 
now In cultivation, and when grown on thoroughbred 
plants, that are tree from all taint of exhaustion, it 
Is productive and very protitable. The price is always 
high for such big berries of bright color and rich 
flavor. This Is another of Beatty's pets at Coving- 
ton, where it is grown on thoroughbred plants, under 
an entirely different method of culture from all others 
with results that has created new life and enthusiasm 
In growing this grand berry. Twenty years of selection. 
wax paper and it is a wonderfully big help in 
getting the berries to a distant market in a 
fresh and bright condition; it adds so much to 
the general appearance, showing the grower 
is up-to-date. The cost is less than one-third 
of a cent for each crate. Any wholesale paper 
company can furnish and cut it to fit any size 
crate. Berries attractively displayed are half 
sold. 
THE IMPORTANCE OF A LABEL. 
The principal reason for having an attrac- 
tive label is to insure purchasers that they are 
getting what they pay for. No manufacturer 
would think of putting his goods on the mar- 
ket without a label or trademark to designate 
them from those of other makers in the same 
line. If the housewife wants a high grade 
baking powder she calls for some certain 
brand, like Royal or Dr. Price's. The manu- 
facturer adopted these names and had them 
trademarked, placing one on each can so their 
goods may be distinguished from other rnakes, 
cautioning the consumers to beware of imita- 
tions; for either of these firms to discontinue 
using their label, sending the goods oiit in a 
plain can, would mean ruination to their busi- 
ness. Every plow, wagon or machine of any 
kind bears the manufacturer's name or trade- 
mark. The only way in which any large busi- 
ness can be permanently built up is by adopt- 
ing a name for the products sent out, contin- 
ually keeping this name before the people and 
protecting it by retaining the quality to a high 
standard of excellence. Any article sells bet- 
LATE. Bl-sexual. and a winner sure* enough. 
Just look at the picture and Imagine them piled on 
top of each other in the row, with a most beautiful 
foliage for a back ground! And think of the richest 
and sweetest fruit you ever tasted. Now you can bet- 
ter understand the discription of this grand berry as 
we give it. They are great big, deep scarlet fellows, 
shining in the box like diamonds, so good and sweet 
that a boy can eat until his skin is bursting tight and 
never get the stomach ache. The berries are extra large 
and vary just enough in shape to make them show 
attractively in the box. Let the customer taste before 
you name the price and they won't kick if you are a 
few cents higher on the quart than other growers; 
and don't forget that It is a good shipper and has a 
long season of ripening. The foliage is laige with a 
good leaf, the roots run down deep, bringing up 
plenty of moisture to keep everything moving. This 
Is the 6th year of selection from ideal ancestors. The 
report from the Covington farm corresponds with this 
and everything is in its favor. 
ter and brings a higher price when it is guar- 
anteed to be of high quality, so long as this 
guarantee is backed by an honorable and re- 
sponsible party. There are many reasons why 
all progressive strawberry growers should have 
labels as well as the manufacturers. They 
should educate the people to call for their 
brand, and the berries should be honestly 
packed and so well arranged that the first trial 
will convince purchasers of their merits, and 
they will call for this brand and won't be 
satisfied with any others. One great mistake 
that many growers are making is in filling the 
boxes with small berries and topping them 
off with large ones. This is cheating them- 
selves more than anyone else. Such men as 
this do not dare to use a label, as it is to their 
interest to keep the purchasers ignorant of 
the grower. But, as the trite saying is, "mur- 
der will out," and no man can adopt a quicker 
or more eflfectual way to kill his business. If 
we wish to continue our triteness we would 
say, with the great Lincoln: "You can fool all 
the people part of the time, and part of the 
people all the time, but you can't fool all the 
people all the time." Just imagine yourself 
buying a box of berries with large, fancy ones 
on top, and when pouring them out in a dish 
find the majority small and second grade fruit. 
8S 
