SIARSHAI,!.. 
MAXSMVS. 
LATE. Bl-sexual. Loved by everybody on account 
of its enormous size, blood red color and rich aroma- 
tic liavor. peculiar to itself This Is another of the 
good old stand-bys with which we have never been 
able to fill the demands for its plants It is a winner 
at all exhibitions and has taken more first premiums 
at the Boston shows than any other variety. It Is 
strictly a fancy berry, and will take care of Itself on 
the market: it does not produce as many berries In 
number as some others, but the Immense size makes 
up in filling the quarts. The fancy grocers are al- 
ways delighted to get them on account of the fruit 
being such a rich dark red, with a gloss that is 
bound to attract the passers by. It Is scarcely ever 
mis-shapen. 
The plant Is very large with an extra broad thick 
leaf, has a good appetite, and will do heavier work If 
given plenty of rich food. It Is now being taken 
through Its eleventh year of selection. 
It's quite likely that the telephone would be 
kept busy between your house and the fellow's 
who sold you the berries, and we wouldn't 
like to quote the language the wire would 
carry back and forth, as it is quite probable 
there would be a little sulphur in the air. 
The safest and most profitable road for the 
berry grower to take is the GOLDEN RULE 
ROUTE. 
Roland Morril, America's noted peach 
grower, is one of the most successful horti- 
culturists of the country; every package of 
fruit that leaves his famous farms in Mich- 
igan and in Texas bears his label, and his un- 
disputed reputation has made his fruits so 
popular in Chicago and other great markets 
that they now sell on their inerits. Dealers 
consider it an honor to have the privilege of 
selling his brands; all that is necessary is to 
show the label to purchasers and Morril's 
name does the rest. Every merchant delights 
to handle berries or fruits of any kind if he 
can feel safe in guaranteeing the quality to 
his customers. The cost of a label is only a 
trifle and it gives you many advantages over 
those who have none. Do not harvest another 
crop without it; your trade will increase 
tnough the first season to more than doubly 
pay the cost. 
LATE. Bi-sexual. A vigorous grower, making a 
grand foliage, which is light green and glossy. The 
berries are a bright red, rich and attractive. This Is 
another fancy berry for fancy trade, and always 
brings a fancy price; a splendid berry for the family 
garden as well as for market. We can see no differ- 
ence between this grand variety and the Corslcan. 
Just look at the picture and see in your mind's eye Its 
dark red color and the rich llavor added to it, then 
decide whether it will suit you. Tenth year of 
selection and restriction In our breeding bed adds to 
its value. 
MARKETING STRAWBERRIES. 
One-half of the business is in knowing how 
to grow big crops of fancy berries, the other 
half is in knowing how to put them on the 
market at a profit. One thing sure, no one is 
going to pay more than you ask and no one 
can conscientiously ask more than an article 
is worth. So in order to get a big price you 
must grow big fancy berries, pack and arrange 
them so attractively that they will catch the 
eye of the hungry purchasers and the price 
then cuts no figure. Always take pride in 
keeping your berries at such a high standard 
of excellence that it will never be necessary to 
sell in competition with other growers. Have 
an attractive label that will guarantee the 
quality, pack them honestly, having the ber- 
ries the same all through and using full meas- 
ure. 
People will soon learn your honest methods 
and call for berries bearing your label. After 
your reputation is established your berries 
will sell on their merits and will become 
famous wherever they are sold. There are a 
number of ways in which berries can be mar- 
keted at a big profit and each grower should 
adopt the methods best suited to his own par- 
ticular location. One of the most successful 
ways is to make arrangements with the most 
reliable, up-to-date groceryman in each town, 
giving him the exclusive sale on your berries 
and having it understood that you are to grade 
them and that they will be put up in fancy 
