A New Era in Horticulture 
Arizona Strawberry 
grown by J . S. Hen- 
drle, of Sabetlia, 
Kas. , from KoUotrg'a 
ThorouEhbretl plants 
measuring 7 1-4' 
In circumference 
iROGRESSIVISril is in the air. It is the dominat- 
ing spirit of our time. If we consider the polit- 
ical field, we find progressivism to be the concrete 
expression of a people's hope and of their resolve 
for future development along all lines of upward growth. 
In the educational world the onward march 
is swift and strong and steady. The school 
and college and university are under its magic 
spell and are working for better and higher 
intellectual and moral development. The so- 
cial world feels its beneficent impulse and the 
spirit of brotherhood and kindly fellowship in- 
creases with the passing days. It is the watch- 
word of business and the keynote of industrial 
advance, and nowhere else is its influence more 
surely felt than in agriculture and horticulture. 
Under such favoring conditions we present our 1913 edition of 
Great Crops of Strawberries and How to Grow Them" with complete 
confidence that it represents the high-water mark of progress in our 
own particular field; that it represents in its advice to growers the last word 
in scientific culture of the strawberry; that the study and work performed up- 
on our own farms during the last year, the results of which are embodied in the plants we 
grow and in our newly devised methods of shipping them, represent ^ 
a new era in the strawberry world that makes for greater success, ^^^^ strawberry World 
not only so far as we directly are concerned, but an ordsr of success 
which, in the nature of the case, must extend to every customer who grows our plants un- 
der the methods we advocate. 
Service is the dominating thought and purpose of this company, and it impresses itself 
deeply upon every phase of our business. To grow the best plants; to study how to so handle 
them that increasing success shall attend the efforts of our customers; to consider not only 
the sales of the present, but to build up a permanent and ever-expanding trade upon a broad 
and firm foundation such as can exist only where patrons are perfectly satisfied— these are 
the progressive ideals toward which we constantly move and earnestly strive to attain. And 
when there come to us unsolicited, thousands of letters of the character of those from which 
we quote in this book (only a few of them can be found place for in its pages) we feel that 
our efforts have no.t been in vain, but are recognized and appreciated. And when to these 
generous expressions of satisfaction, pleasure and gratitude, are added increased orders for 
plants with each succeeding season during many years of time, we know that our high claims 
for their superior quality are fully confirmed in the actual experience of all purchasers wno 
intelligently follow our instructions and advice. 
Kellogg's Thoroughbred Strawberry Plants are the outgrowth of one man's faith in the 
integrity of Nature's laws and the universality of their opei-ation. Ke was confident that 
, , , r, « J the same fundamental laws of breeding and selection were in- 
Wonderful Results Achieved ^^^^^^ ^^^^^ ^^^^^ jj^^^ ^^^^ the results of such 
by Breeding and Selection application in all cases would be similar. That the wonderful 
changes brought about by breeding and selection when applied to cows, as in the case of 
Daisy Grace De Kol, would always be secured, in varying degrees, of course, but always 
with large advantage. So with the magnificent Percheron horse, the mammoth swine, the 
250-egg-per-annum hens of the present day— all the result of careful and scientific selection 
and breeding-up from scrubs! So with the corn that yields from 125 bushels to the acre 
and mure; so with the wheat that matures to perfection and yields tremendously large crops 
within the shadow of the arctic circle; so with the strawberry plants that produce many 
thousands of quarts of berries and more cash to the acre than ever were dreamed possible 
until by breeding and selection we developed the Kellogg strain of plants. One British Co- 
