A KELLOGG THOROUGHBRED PEDIGREE MOTHER PLANT IN FULL FRUIT 
THIS photo-encraving is shown to illustrate accurately the ereat productive powers of the Kellogg strain of plants. Note 
that while some of the berries are ripe, others are just beginning to turn red; still others are only half grown; a large num- 
ber of berries are just beginning to form, and there are still some buds to open. As in the case of the mother cow on the op- 
posite page, this mother plant is the result of continuous selection from a long line of heavy-fruiting ancestors. Like begets 
like in plants as in animals, and properly selected plants, given intelligent cultural care, will give to the grower an increase in 
yield of fruit of high quality that will compare with the increase of butter-fat from a highly bred cow like Daisy Grace De Ko'. 
runner plants which have inherited a heavy 
fruiting tendency. Some of these plants will 
have come from weakened mother plants and 
Why Strawberry ^he remainder from mother 
r.1 r> 1. plants which are almost bar- 
Plants Run Out ^, li j; 1 • u -11 
ren, the result of which will 
be a field of plants lacking in uniformity of 
fruitf ulness. The small percentage of fruit- 
ful plants never can make up, either in quan- 
tity or quality of fruit, for the large percent- 
age of the plants which have become deterio- 
rated. By following this mistaken practice 
for several years the number of barren plants 
increases until the variety becomes so badly 
deteriorated that it can no longer be grown 
with profit. This explains why some varie- 
ties are so productive and profitable when 
first originated and why they eventually 
"run out." 
With our methods of selecting only from 
the most fruiful mother plants, each variety 
improves with the years, exactly reversing 
the results obtained by growers who ignore 
the most simple laws of nature, and propa- 
gate their plants without any discrimination. 
The fruiting power of a strawberry plant 
may be determined almost to a certainty by 
the number of crowns it develops, because 
the number of crowns determines the num- 
ber of fruit-stalks and the fruit-stalks deter- 
mine the number of berries. You will un- 
derstand, therefore, why it is that we select 
our parent plants for propagating purposes 
from among those having the largest num- 
ber of crowns. 
Our methods of selection, restriction' and 
propagation result in improving each indi- 
vidual variety from generation to generation, 
and give to Kellogg plants a fixed quality of 
high excellence. 
Remember, that your success does not de- 
pend so much upon the number of acres you 
set to strawberry plants as it does upon the 
number of quarts of fancy berries you gath- 
er from a given area. 
Remember, also, that the cost of fertiliz- 
ing, plowing and preparing an acre of ground 
and setting it to plants and caring for them 
