12 
GREAT CROPS OF STRAWBERRIES AND HOW TO GROW THEM 
Copyright 1912 by R. M. Kellogg Co., Three Rivers. Mich. 
SUPERB. EVEK-BEARING. B. (MALE) 
CUPERB is a seedling of the Aut'imn crossed with the Cooper. Plant healthy, vigorous, and very productive when fruited 
^ for the Spring crop. Medium to late. Fruit large, round in form, rich dark-red, unitorm, never missh;ipen, ripens evenlj , 
quite firm, quality very good. A free plant maker. When used as a Fall-bearing variety it fruits well on the old plants the 
same season of setting, but not heavily on the young runner plants. If the young plants are removed in the Spring and the 
fruit st'-ms are cut off, it bears a heavy crop, commencing to ripen about August 1, and continues bearing un'il frozen up in the 
late Ffill. Sunerb grows an average-size plant of great vigor and capable of withstanding severe winter wpather. The first 
young piant on the runner is large, but the last-formed pUnt on the runner is quite bmall. butallof the plants i.i every vigorous. 
the pages of this book without being con- 
vinced that our plants are the best grown 
anywhere in the world, and that our methods 
of dealing with our customers are absolutely 
"on the square." We believe that the ser- 
vice we render the public justifies us in claim- 
ing your confidence and your business, and 
we shall be pleased to add your name to our 
long list of customers already numbering 
more than 100,000. 
Quality vs. Cheapness 
THERE are strawberry plant growers and 
dealers who base their claim to patron- 
age upon the statement that their plants 
are" just as good as Kellogg's." They make 
this claim for the reason that Kellogg plants 
are recognized the world over as represent- 
ing the highest standard of strawberry per- 
fection. We do not compare the Kellogg 
plants with any other strawberry plants, for 
there are no plants grown anywhere in the 
world that are superior to ours with which 
to make comparison. No reputable concern 
compares its line of products with any other 
save those known to be of higher quality 
than its own. 
If these dealers who thus seek to build their 
trade upon our reputation can make you be- 
lieve what they say, they know they will be 
likely to get your business, once, anyway, be- 
cause they invariably lay great stress upon 
the "cheapness" of their plants. There are 
two classes of buyers in the world. "What's 
your lowest price?" is the only question that 
comes to the mind of one. The other clas-s 
always asks, "what is the quality of the goods 
you ofl'er — what value is there in them?" 
It is the quality class to which we belong, 
and it is our pleasure to serve those whO' 
want the best; those who take delight in 
gr iwing big crops of big red berries, full of 
nature's most delicious nectar; those whO' 
find pleasure and profit in serving the world 
with the very best it is possible to produce. 
Growing strawberries becomes a joy and a 
world-service when this spirit prevails, and 
to aid our customers to attain to this end is 
a work worth while. And we have ample 
evidence that our work is appreciated, for 
