Kellogg's Prize-the Most Wonderful 
Strawberry Ever Originated 
WONDERFUL in every way— wonderful 
because of the immense size of the indi- 
vidual berry; w^onderf ul in the tremen- 
duous yields of berries to the acre; wonderful 
in the rich coloring of the fruit and its deli- 
cate and delicious flavor; wonderful in its 
quality of firmness that makes it a shipper 
without a peer; and absolutely unique in the 
fact that its annual output of berries increas- 
es with the years, the fourth crop grown be- 
ing larger than any of its predecessors. So 
wonderful and so unique is it, so nearly ab- 
solutely perfect in all the essentials of a great 
strawberry, and containing within itself to so 
remarkable a degree all the points of excel- 
lence which distinguish fruit of the highest 
class, that we are led to give it the name of 
Kellogg. We long have been looking for a 
variety upon which we might worthily be- 
stow this name, which for more than thirty 
years has been associated with all that is high 
and progressive in the strawberry world. And 
before doing so we tested it out through three 
successive seasons in our own trial block after 
its originator, a strawberry grower of wide 
experience and success, had tested it for years 
on his home grounds and pronounced it, with- 
out exception, the greatest and noblest straw- 
berry ever produced. 
In describing this extraordinary variety 
we would not, indeed, we could not, overdraw 
its splendid qualities. Greatly impressed with 
it as we were when first we saw it, because of 
its magnificent foliage, its splendid vigor and 
beauty, it was the vision of it in full fruit 
in our own test block in 1911 that caused en- 
thusiasm to break all bounds. The test was 
in competition with sixty others, among them 
several magnificent varieties; but not one of 
them approached in beauty and real quality 
Kellogg's Prize. In 1912 we tested our Prize 
in competition with 120 other varieties, made 
up of all the leading standard sorts and about 
sixty of the more promising recent origina- 
tions, but Kellogg's Prize stood "head and 
shoulders" above everything else in the block. 
Then it was decided to secure all the rights 
in this marvel of the strawberry world and 
President Frank E. Beatty at once proceed- 
ed to LaGrange, 111., where it was fruiting 
in two fields separated by considerable dis- 
tance and representing two kinds of soil, 
differing one from the other and neither be- 
ing at all like the sandy loam of which our 
own farm at Three Rivers is composed. We 
quote from Mr. Beatty's report: 
"I was first shown a one-year-old bed of 
plants from which they were making their 
first picking, June 18. I parted the tall heavy 
foliage and looked down into the center of 
the plants, and witnessed the greatest dis- 
play of fancy strawberries I ever have seen. 
The berries are actually as large as hen's 
eggs, nearly all perfectly top-shaped and 
piled in windrows about the plants. It is no 
exaggeration to say that the berries in that 
field would make 8,000 quarts per acre, and 
this I consider a modest estimate. I was 
then taken to another farm, about two miles 
distant, where the Prize was growing in 
soil somewhat difl^erent from the other field. 
I was there shown a block of plants which 
were fruiting their second year, and these 
were much more heavily loaded than were 
the one-year-old plants. A second block in 
this field was bearing the third crop, and this 
was even more productive, and in still an- 
other block were plants that were in the 
fourth year of bearing, and these were by 
far the heaviest fruiters of all, and I believe 
would yield 12,000 quarts of fancy berries 
per acre. In short, each year of growth not 
only increases the yield of fruit, but increases 
the size of the berries, and the four-year-old 
plants yielded the largest berries and the 
largest quantities of berries I ever have seen 
in all my years of experience as a strawberry 
grower." 
Kellogg's Prize is a pistillate variety, and 
yields a continuous supply of fruit from early 
to very late. In a letter dated August 25, 
1912 the originator of Kellogg's Prize writes 
us as follows: "The variety continued bearing 
a little later than Sample or Stevens' Late 
Champion. On July 16 I picked five quarts, 
the last to be found on the vines. [It must 
be remembered in this connection that this 
great variety began fruiting in mid -June, 
therefore its fruiting season continued for 
fully four weeks.] The demand for fancy se- 
lected berries continued as long as we had 
any Kellogg's Prize with which to fill orders. 
It was a common remark of our customers 
that they did not know strawberries ever 
grew so large. If the actual value of this 
variety could be known to your customers, 
you would not be able to supply the demand 
for plants." 
The berries of Kellogg's Prize are very 
highly colored, with golden seeds, the rich 
color extending to the center. Flavor is sur- 
passingly delicious. Nothing excels it as a 
shipper. The calyx is ample, in harmony 
with the size of the berry, and the foliage 
is extraordinarily large as befits a yielder of 
such great crops of big red berries. Under 
